The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

Top 3 Web3 Social Media Management Agencies in 2023

5 min read
Dec 19, 2022

In the article below we evaluate the top 3 web3 social media management agencies in 2023. The world of social media is constantly evolving, and in 2023, Web3 powered by blockchain technology is already revolutionizing the way we interact and engage with one another online.

As a result, Web3 project leaders will need to stay ahead of the curve in order to remain relevant.

social media in web 3

With community at the heart of success in Web3, project leaders must successfully manage their online presence and build (or maintain) a strong community - on the right channels.

Web3 marketing can be quite different from Web2, with the decentralized web allowing users control of their content and experience, marketers need to engage with the users and reach them where they are.

Certain platforms also have blocked paid ads marketing for Web3 or Crypto marketing projects.

With online communities at the heart of Web3 success, marketing tactics used must be strategically focused on community engagement.

Your marketing team needs to deliver quality content and social media posts that engage your community.

Marketing campaigns that result in community building with your target audience and search engine optimization for new traffic, will drive success.

Marketing Web3 - on Web2 Social

While you may think that you have to focus all your marketing efforts within the Web3 space - in fact, the opposite is still true today.

web 3 marketing - draw your audience in

The success of a Web3 project hinges on the size and passion of the community.

As most people are still using Web2 social media channels, such as Facebook, Twitter, Instagram, TikTok and YouTube, these platforms offer a large and accessible audience for your Web3 community targeting. 

Even though Web3 marketing is still in its early stages, the buzz is growing and the best web3 marketing agencies are helping clients to position themselves as thought leaders and experts in the field of Web3 solutions.

By sharing informative and engaging content about Web3 on popular social media platforms you have the opportunity to build trust and credibility with your ideal audience - all while building strong online communities!

Remember these keys as you go out to build your digital marketing strategy.

Social media marketing can be supported by all content forms - including influencer marketing, video marketing, PR marketing, Twitter management and targeted ads where appropriate.

The foundation though is a great content marketing strategy - with content distributed across the right social media networks, at the right times.

What Social Media Marketing Services to Expect from a Web3 Marketing Agency

A social media marketing agency in the Web3 space should offer a wide range of services to help crypto businesses and projects succeed in a competitive market.

Some key services to look for include paid advertising services, content creation, influencer campaigns, and community management.

what to look for in a web 3 social agency

A top Web3 marketing agency should be able to provide creative strategy and marketing plans, with a content marketing plan that is tailored to your project goals.

This may include market research, audience targeting, and the development of marketing campaigns and tactics that will engage and build your online community.

Another important aspect of a Web3 marketing agency is experience in the use of blockchain technology and other decentralized tools, such as the semantic web and the metaverse.

A crypto marketing agency should be able to help you navigate these new technologies and develop effective crypto marketing strategies for new blockchain-based social media projects.

A full-service digital agency should have an extensive network of influencers and marketing tools and offer a range of services to support your crypto project.

This may include email marketing, SEO optimization, PR services, and even NFT marketing. By working with a Web3 marketing agency in the crypto space, you can ensure that your community management is on par, and your Web3 project is well-positioned to succeed.

top 3 web3 social media agences

To help you stay ahead of the game, we've compiled a list of the top three Web3 social agencies in 2023:

Lunar Strategy

Lunar Strategy homepage

Lunar Strategy is a cutting-edge Web3 marketing agency that specializes in leveraging both Web2 and Web3 marketing strategies to grow Web3 communities and projects.

With a pillar of their service being community management, social media marketing services is one of their foundational tools to deliver value to their clients.

With extensive digital marketing experience and as an industry leader in Web3 marketing - Lunar Strategy is your go-to agency for crypto marketing services.

Their search engine optimization team is excellent, and their influencer marketing initiatives are carefully managed and executed at every level.

By building out a comprehensive marketing strategy, Lunar can make the most of your marketing budget and deliver compelling digital marketing services.

Lunar has a proven track record of implementing Web3 marketing strategies and delivering project growth.


growthchain homepage

GrowthChain is an experienced Web3 social marketing agency specializing in community management services for crypto. They are also an experienced NFT marketing agency and deliver services such as social media management, influencer marketing, content marketing, community management, and public relations marketing services.

The Growthchain team strives to understand the nuances of your project's niche, build trust with your audience and foster a strong crypto community for your brand - in order to create the perfect environment for your project to grow.

Single Grain

single grain homepage

Single Grain is a top-rated Web3 social media marketing agency that is known for their innovative approach to paid social media marketing.

The team at Single Grain is highly skilled in all aspects of social media, from content curation and creation to data analysis and performance optimization.

They use advanced technology and data-driven insights to deliver exceptional results for their clients, and they are dedicated to helping businesses and organizations succeed in the constantly evolving world of social media.

Closing Thoughts

Whether you're looking to improve your social media strategy, increase your brand awareness, or simply engage with your audience on a deeper level, these agencies have the tools and expertise to help you succeed.

Web3 social media is revolutionizing the way we interact online, and it is crucial for project leaders to have a strong online presence and community in order to succeed.

While it is important for your crypto marketing firm to focus on Web3 marketing, it is still crucial to engage with your target audience on popular Web2 social media platforms, where they are already engaged. Most influencer marketing campaigns are implemented on Web2 platforms.

A top Web3 marketing agency should offer a range of services, including paid advertising, content creation, influencer campaigns, and community management (or community building), to help crypto projects succeed.

partner with the best social media agency

By working with a market leader, you can ensure that your project is well-positioned to succeed in the Web3 space.

What do you think? Are there any other crypto marketing agencies out there you think we should add to our list? Let us know here.

If you're ready to take your Web3 Marketing efforts to the next level - complete the form below to book a strategy call today!

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
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