Web3 is the third generation of the World Wide Web, focusing on the development of decentralized technologies. These technologies, such as blockchain and distributed ledger systems, are revolutionizing the way we use the web, giving users more control over their data and content.
With Web3, users can create their own decentralized social media platforms and content-sharing networks or engage with new projects without losing control over who can access and use their data.
In this new environment, the marketing industry has changed significantly and the role of influencers has risen to the forefront. Community engagement is now a key foundation of campaign execution - whether it's NFT marketing, social media marketing, content marketing, or community management - all these different services can be assisted by effective influencer marketing agencies.
If you’re busy launching your Web3 product, your biggest need will always be to attract engaged and relevant users to your project. While there are many different marketing strategies you can use - we’ll take a look at why we believe the best way to reach your community is through a properly managed Web3 Influencer campaign.
Prominent brands and community-building projects will all testify to the power of influencer marketing as the primary driver of their marketing campaigns in blockchain technology launches.
While paid advertising, content creation, and social media channels will always be a part of global campaigns - the influencer marketing strategy delivers an unfair advantage.
Influencer marketing focuses on leveraging the power of influential individuals to promote a product or service. These individuals, known as influencers, have a large and engaged following on social media or other online platforms and can use their influence to reach and engage with a targeted audience.
Influencer marketing has become an increasingly popular and effective way for businesses to promote their products or services, as it allows them to reach a large and engaged audience in a more authentic and personal way.
In the Web3 landscape, influencer marketing has the potential to play a significant role in promoting decentralized technologies and platforms. As more and more users become interested in Web3 and its potential, influencers will become more important.
With a strong following in the Web3 space, they will be able to use their influence to educate and engage their audience about new technologies and platforms. This could lead to increased adoption and awareness of Web3 technologies, as well as more collaboration and partnerships between influencers and project leaders within Web3.
Influencer marketers come in all shapes and sizes and can be grouped into different categories based on their size and type. Some influencers may have a small but highly engaged following, while others may have a larger but less engaged following.
Influencers can also be grouped based on their content focus or niches, such as fashion, beauty, technology, or travel.
Influencer marketers can be broadly classified into three main categories: micro-influencers, mid-tier influencers, and macro-influencers.
Micro-influencers have a smaller following, typically between 1,000 and 100,000 followers. They are known for their niche expertise and authenticity and are often considered more relatable and trustworthy than larger influencers.
Mid-tier influencers have a larger following, typically between 100,000 and 1 million followers. They are known for their diverse content and broader appeal and are often considered more versatile and influential than smaller influencers.
Macro-influencers have an even larger following, typically over 1 million followers. They are known for their massive reach and influence and are often considered the most sought-after influencers in the industry.
Influencers have community management at the core of what they do. This is partly why they are superb at helping us to grow our communities in the Web3 marketing agency space.
Overall, the size and type of influencer marketer can vary depending on a variety of factors, including their content focus, engagement levels, and community.
Influencer marketing is quickly becoming a critical component of digital marketing strategies, as it has the potential to make an outsized impact on your brand's visibility, community growth, and reputation.
Influencers are valuable to businesses because they have built a large and engaged audience on social media and Web3, who trust their opinion and advice.
By engaging with influencers who are relevant to your target market, you can efficiently tap into their audience and gain access to a wealth of potential customers.
This type of marketing is often more effective than traditional forms of advertisement, as influencers are seen as more trustworthy and authentic by their followers.
If you're looking to make the most of the power of influencer marketing, it's important to have a comprehensive strategy for influencer management.
This entails identifying key influencers, negotiating deals with them, and managing their promotional efforts for the best possible outcome.
With the right strategies and tactics, an influencer can be an incredible asset to your project and brand.
While there are many tools and techniques for finding and hiring influencers on your own - we’ve seen some of the disasters that come from not being fully aware of the risks involved in engaging influencers without an influencer agency partner.
Using an agency for an influencer marketing campaign is a wise idea for a few reasons. For one, agencies have expertise in a wide range of services, from content creation and social media management to data analysis, community management, and search engine optimization.
Experienced agencies will use all of these skills (and more) to get the most out of an influencer campaign.
Additionally, agencies often have experience working with a diverse audience and a variety of industries, including the blockchain industry. Learning from the brand positioning of previous clients helps an agency to iterate and deliver better results.
This means that they can help you navigate the complexities of crypto marketing and token distribution strategies, as well as the emerging technologies of the decentralized web and web 3.0.
Furthermore, influencer marketing agencies can help businesses execute successful influencer campaigns, which can be an effective way to reach a target audience and build brand awareness.
These agencies often have relationships with prominent influencers and can help businesses with content creation - aligning with their marketing strategies and business goals.
Overall, using a full-service agency for an influencer marketing campaign can provide project owners with access to a wide range of expertise, experience, and resources. This can be especially valuable in today's competitive digital marketing landscape.
Today the success of a campaign can depend on a variety of factors, including content strategy, understanding performance data, and other key marketing services.
By working with a top influencer marketing agency, projects can maximize their chances of success and achieve their desired outcomes.
For this reason, we always recommend working with an influencer management agency that has an established track record in your specific niche. Not all agencies have exposure to Web3 or a focus on community management.
In this context, let’s have a look at our recommendations for the top agencies to connect with:
Lunar Strategy has a growing team of highly experienced digital marketers with experience right across the digital marketing stack. As a native Web3 influencer agency, it’s not surprising that one of their biggest teams is the Influencer Management department.
Lunar has helped many Web3 projects to develop complete marketing strategies and engage with Influencers of various sizes.
The Lunar Strategy team is passionate about managing a campaign from planning to success - with a focus on reviewing performance data to achieve consistent learning. With community management as a core focus - you are in great hands.
Crowdcreate is an established web3 marketing agency with a passion for building communities. They are experts at Telegram group building and make extensive use of Influencers in their campaigns.
The company uses the term “engagement marketing” to address its full team of community management professionals in Web3.
Crowdcreate has worked with many large clients in building influencer campaigns in the Web3 space. They help companies create a buzz and work with influencers to grow communities for the projects they work with.
Single Grain is a full-service digital marketing agency with a focus on delivering growth through lead generation and creative content. They have had great success with influencer campaigns and offer them as part of their solutions for business marketing.
Single Grain started as an SEO agency before branching out into broader digital marketing and later Web3 promotions.
Their team is committed to excellent service and they are passionate about revamping your entire marketing plan to unlock your business’s full potential.
Lemonade the Agency specializes in building brands on the blockchain and creating impactful social engagement through leveraging influencer marketing to maximize reach and results.
Although they have exposure to various industries, they are excited by all the technologies emerging from the blockchain.
Lemonade is a US-based agency with very large previous clients.
The agency focuses on collaboration and partnership, to build meaningful and lasting relationships with its clients and community management.
EAK Digital is primarily a PR agency with a digital team. As influencers are part of Public Relations services, it forms one of their main pillars.
Here they call influencers KOLs or Key Opinion Leaders, and they have a broad network of influencers in the blockchain community.
The EAK team strives to deliver great service and enable their clients to reach their ideal audience through their various offerings - including blockchain-based events and community management.
While MAVRCK is not really an agency - it is a very helpful platform that we thought to add in as a bonus resource. MAVRCK enables marketers to locate and engage suitable influencers to distribute content across multiple channels.
Users can access a range of macro and micro-influencers to share content with their ideal audiences.
While MAVRCK does offer managed services at a very high level, this is ultimately a DIY channel for project owners. As an agency user, the functionality increases and the tool becomes more powerful (but at a significant cost).
MAVRCK provides an all-in-one solution to manage each stage of an influencer campaign, from discovery to communication, contracts, incentives, and syndication.
If you're looking to leverage influencer marketing for your Web3 project, we hope the reviews above will help you to select one of these top influencer marketing agencies. With the right partner and set up, influencer campaigns can be a powerful tool to reach new audiences, promote your brand, and generate leads.
While some agencies are effectively an influencer marketing factory, it is recommended to partner with an experienced and diverse agency that can deliver the appropriate community management and get the most out of your influencer marketing campaigns.
Remember that the number one differentiator between projects that succeed or fail is their capacity to build and maintain an active and engaged community.
Influencer marketing plays an essential role in connecting your brand to an extended - and if your influencer selection is right - relevant audience.
At Lunar Strategy, we understand the power of influencer marketing when it comes to Web3 projects. We use it to build authority, increase brand recognition, and help target audiences understand the value of your project in the crypto sphere.
Book a discovery call with our team here.