What Running A Crypto Influencer Marketing Agency Looks Like: Lunar Strategy Insights
Cryptocurrency, powered by blockchain technology, has taken the world by storm. That said, while Bitcoin primarily found its application in payments and transactions, Ethereum extended its functionalities to include other financial operations. One such application of Ethereum is - Decentralized Finance or DeFi projects.
In recent years, Decentralized Exchanges (DEX) and DeFi protocols like Automatic Market Maker (AMM) have garnered a lot of attention. In this article, we delve into the major DeFi projects to watch out for.
Let’s get started.
Top 7 DeFi Projects to Look for in May 2023
DAO Maker
DAO Maker is a provider of growth-focused solutions that offers SaaS services for evolving and crypto start-ups. With its main product DAO Pad, a multi-investment platform, it lets DAO token holders take part in the presales activities of thoroughly verified projects. Some examples of major projects in DAO Maker include My Neighbor Alice (ALICE), Orion Protocol (ORN), and Infinity Pad (IPAD).
Apart from the product DAO Pad, it provides an array of services, including incubation, operations, and advisory. The platform uses its native utility token DAO which can be used in token sales on DAO Pad.
Follow on Twitter.
Sushiswap
Sushiswap is an Ethereum-based token exchange DeFi platform that uses the Uniswap protocol. It supports cryptocurrencies like Bitcoin, Ethereum, Litecoin, Ripple, and Stellar Lumens. Sushiswap supports over 11,700 currency pairs, making it the largest Decentralized Exchange (DEX) in terms of available cryptos. While it is a hard fork of Uniswap, over time, it improved the functionalities of its code significantly.
With its native token $SUSHI, it brings several benefits like liquidity provider-centric incentives, security audit approval, and an extensive reward system.
Follow on Twitter.
Yearn. finance
Yearn. finance is a series of protocols operating on the Ethereum blockchain that lets users optimize their income on crypto assets through trading and lending services. It is an emerging DeFi project which adopts the codes to perform all the operations, eliminating the need for any third party or intermediary. It does this using $YFI, its native cryptocurrency, which helps build a system of automated incentives. You can earn the YFI tokens by locking cryptos on DeFi platforms like Balancer and Curve using the yearn. finance interface. The platform offers services - Earn, Zap and APY to lend or trade cryptocurrency with users.
Follow on Twitter.
Compound
Similar to several Decentralized Finance (DeFi) protocols, Compound runs on smart contracts built on the Ethereum blockchain. As a DeFi tool, Compound lets users lend or borrow loans by locking their crypto assets in the protocol. The supply and demand of crypto in the market determines the interest rates for the loan. You are free to repay the loans and unlock your crypto assets anytime. The compound offers its native token, cTokens, which allows users to lend, borrow, trade, or transfer their assets on the platform.
Follow on Twitter.
Balancer
Balancer is a DeFi platform, popular in the category of Automated Market Maker (AMM) that swaps assets based on ERC-20 without the need for processing trades using order books. In addition, it provides its own token BAL that lets users govern the protocol. Over time, decentralized platforms like Balancer have become a source of passive income. The basic functionality of AMM is that it uses an algorithm to manage orders instead of the conventional bid/ask system used by centralized exchanges.
Follow on Twitter.
Gnosis
Launched in 2015, Gnosis is a decentralized prediction market residing on top of the Ethereum network. Though Gnosis serves as an open framework, these prediction markets are accomplished on third-party dApps built on the Gnosis chain, like Azuro and Omen. These platforms are used to forecast the outcomes of sports tournaments, political events, crypto prices, and more.
Other examples of products developed by Gnosis include Gnosis Auction and Zodiac, which are known as Conditional tokens. They help in creating highly liquid prediction markets with the value of assets in relation to the outcome of the event.
Follow on Twitter.
Theta Fuel
Theta Fuel (TFUEL) is an operational 2nd token from the Theta protocol and works in tandem with the Theta token (THETA) that we have today. It is akin to the “gas” of the platform, which makes it possible for users to manage payments for streaming a video or work on smart contracts. There are two reasons to introduce this token. First, the purposes and utility of the two tokens are demarcated.
While THETA is for staking on the network, TFUEL powers the operations of the network. Second, a need for two tokens arises to solve the governance issues that may arise with the same token used for staking and operational activities.
Follow on Twitter.
Wrapping up
Decentralized Finance, DeFi is no longer a neologism but turning into a norm. As the crypto space matures, DeFi will find innovative solutions to complex real-world financial problems. Some of the key DeFi projects are covered above.
Tim Haldorsson
CEO
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
COO
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
COO
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
Writer
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Mairead Finlay
Writer
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Stay in the Loop
Subscribe to receive recent articles
Subscribe to receive recent articles
by clicking “subscribe” button, you’re agreed to our privacy policy
More from the Author
Why Support to Earn is the New go-to Marketing Strategy in Web3
Why paid ads are important in Web3
