The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

Top 7 IDO Launchpads for your Crypto Project in 2022

12 min read
May 8, 2022

Launchpads are slowly becoming the backbone of the Decentralized Finance ecosystem, offering small and large cryptocurrency projects, whether it be gaming, metaverse or a Move-to-Earn app, access to a pool of investors wanting to find the next gem.

Launchpads are helping connect like-minded individuals to enthusiastic developers, where anyone and everyone can invest and gain from this emerging market.

What is a Launchpad

Crypto Launchpads, also known as incubators, are platforms which allow decentralized crypto projects to raise funds by selling a percentage of the project’s token supply at a discounted price.

Launchpads satisfy two fundamental needs: Decentralized crypto projects acquiring capital to fund marketing and development and investors getting the opportunity at, in their eyes, undervalued tokens.

A launchpad most commonly makes money by taking a % of the total revenue generated by a project to fund their operations and as a reward for their service.



Within the Unicrypt ecosystem is their very own decentralized launchpad. Running parallel as an incubator, projects can receive feedback and advice from several third-party partnerships the Unicrypt team has established to benefit a multitude of aspects regarding new cryptocurrency projects.

Their launchpad currently covers five different blockchains; Ethereum, Avalanche, BSc, xDai and Polygon. Within their launchpad, individuals are able to mint and launch their own tokens through a simple self-custodial wallet connection.



Being the largest cryptocurrency exchange by volume, Binances launchpad also boasts a successful launch platform with over $120m raised over 3.5 million unique users.

In total, Binance has only launched 64 different projects, however each project is heavily scrutinized to ensure safety for the platforms users. An example of a recent successful lauch is STEPN, recently raising over 8,500 BNB ($3.5m).

Launching on Binance offers key advantages, such as extremely high liquidity on your project's trading pairs and exposure to millions of unique Binance users.



Launchpool promotes itself as an egalitarian launchpad, attempting to treat all stakeholders as equals, with equal opportunity to invest into upcoming projects.

Their launchpad is extremely active, constantly adding new projects in different phases to the list. Like previous launchpads, Launchpool connects a variety of projects to their ecosystem, each utilizing their own chain such as Ethereum or BSc.



Unilayer is a multi-product decentralized ecosystem which encompasses a trading platform, automated trading, Launchpad, and more. Built on top of the Uniswap DEX, Unilayer utilizes its own native token $LAYER for their services.

Their launchpad is fully decentralized and transparent for projects and users. On top of this, services such as automatic liquidity locks and important smart contract security audits which ensure safety for both founders and investors are readily available.


Solster Finance

Solster Finances decentralized launchpad is an up-and-coming project incubator based around the Solana ecosystem. Having completed over 20 successful launches, the platform has already processed over $1.7m in funding.

Although a new launchpad, projects launched have already seen massive gains such as UPFIs massive increase of 44x since their IDO on Solster Finance.

As more Solana projects continue to be developed and want to get launched, Solster is undoubtedly going to be at the forefront helping connect developers and investors.

Solster Finance
Solster Finance


Staying within the Solana ecosystem, Solrazr is another launchpad for Solana projects. However, Solrazr offers two distinct launchpad platforms:

  1. INO Launchpad: A launchpad dedicated entirely to NFTs, helping artists mint and launch their NFTs on the Solana blockchain with zero coding experience. NFT projects are listed as tokens are, instantly available on the blockchain.
  2. IDO Launchpad: Hosting of Solana-based cryptocurrency projects.

Solrazr utilizes their native token $SOLR to reward holders with benefits such as staker restricted launches and higher caps on smaller launches.



Gamestarter is a crypto-gaming-based launchpad, offering decentralized IGOs to its userbase. Offering a playthrough of diverse games hitting all corners of the crypto-gaming industry such as; Metaverse games, Play-to-Earn, NFTs and more.

Their most successful launch, project seed, boasts a massive 77x return at all-time highs, which shows how committed Gamestarter is in allowing all sizes of projects an opportunity at an IDO.

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
Your Guide to Crypto & NFT Influencer Marketing For Your Next Project
Your Guide to Crypto & NFT Influencer Marketing For Your Next Project
With a Passion for Training - Join Our Google Ads Training Program
With a Passion for Training - Join Our Google Ads Training Program
What is the Best Marketing Budget for an NFT project?
What is the Best Marketing Budget for an NFT project?
Read Also
May 21, 2024
Mastering DePIN Marketing: A Complete Guide for 2024
Discover the essential strategies for mastering DePIN marketing in 2024. This comprehensive guide covers influencer marketing techniques, PR best practices, social media optimization on X (formerly Twitter), and community building tactics. Learn how to identify the right influencers, craft strategic narratives, execute impactful PR campaigns, and create a thriving community around your DePIN project. By implementing these strategies, you can position your project at the forefront of the DePIN revolution.
May 10, 2024
How To Use Crypto Public Relation Strategies After Launching Your Token‍
This article explores essential strategies for successful post-token launch crypto PR and marketing. Key topics include defining PR goals, crafting compelling narratives, leveraging media relations, building thought leadership, engaging communities, managing crises, and measuring success. By implementing these tactics, projects can boost brand awareness, foster loyalty, and drive adoption.
May 6, 2024
What Running A Crypto Influencer Marketing Agency Looks Like: Lunar Strategy Insights
In this article, we share valuable insights on managing influencers, working with clients, and creating synergy between KOLs and brands in the fast-paced world of crypto.
May 2, 2024
5 Crypto Startups You Need To Know In 2024
This article highlights five noteworthy crypto startups in 2024 that are bringing fresh ideas to areas like AI-powered e-commerce, cloud computing, Layer 2 solutions, Bitcoin development, and decentralized exchanges. Find out what sets these companies apart.
Apr 29, 2024
Lunar Capital’s Strategic Crypto Fundraising Guide: A Brief Overview
Lunar Capital's "Full Guide to Strategic Fundraising with KOLs in the Crypto Space" is a comprehensive resource for navigating the post-halving crypto landscape. Learn about fundraising stages, KOL partnerships, crafting the perfect pitch, and vesting strategies to ensure long-term success in the ever-evolving world of web3.
Apr 25, 2024
Top 5 AI Projects On The Blockchain In 2024
Uncover the transformative potential of five cutting-edge crypto startups in 2024. This article delves into their unique offerings, technological innovations, and impact on industries, showcasing their role in shaping the future of web3 and decentralized solutions.
Apr 5, 2024
Top 5 Crypto Publications To Follow In 2024
This article highlights five leading web3 publications that are essential for staying informed and ahead in the rapidly evolving crypto space. These outlets, including Cointelegraph, The Block, Decrypt, CryptoSlate, and BeInCrypto, offer reliable news, insightful analysis, educational resources, and innovative products to guide readers through the complexities of web3.
Apr 3, 2024
Top 10 European Crypto VC Investment Firms
This article explores how European venture capital firms are leading the charge in shaping the web3 and crypto landscape. It highlights ten top firms, their notable investments, and how they support innovative startups through funding, expertise, and global networks to revolutionize digital interactions and financial management.
Apr 2, 2024
Top 50 Strategic Crypto VC Investment Funds
This comprehensive guide dives into the world of crypto venture capital, exploring how VC funds are driving innovation and growth in the blockchain space.
Mar 31, 2024
Crypto VC Funds: A Beginners Guide To Web3 Investing In 2024
Building the right product and positioning your brand at the right time in a crypto market may be subject to volatility - as is the nature of the crypto market in general.
Mar 31, 2024
Lunar3 Capital: Exploring New Horizons In Web3 & KOL Fundraising
At Lunar, we’ve worked tirelessly across the span of 5 years, working closely with the finest innovators and ideators in crypto to bring them closer to their goals, raise capital, and develop their communities.
Mar 31, 2024
Blockchain is revolutionizing marketing strategies, offering brands unprecedented transparency, security, and customer trust.