The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

Top 7 London-Based Web3 & Crypto VCs and Contact Details

9 min read
Sep 10, 2023

As a Project founder in Web3, you can avoid the stress of bootstrapping a project with your funds while many venture capitalists are ready to pour substantial amounts into your project.

Securing the right investment can differentiate between a project's success and obscurity.

London, a global hub for financial innovation, is home to several visionary Venture Capitalists (VCs) eager to support promising ventures.

In this comprehensive guide, we'll introduce you to the top 7 London-based Web3 & Crypto VCs, offering insights into their investment focus and convenient ways to connect with them.

Why London for Web3 & Crypto Investments?

London's prominence in finance is well-established and naturally extends to the Web3 and cryptocurrency domains. The city's robust ecosystem offers a unique blend of financial expertise, tech talent, and regulatory frameworks conducive to blockchain and Web3 innovation.

As a result, London has become an attractive destination for venture capitalists looking to back the next wave of disruptive Web3 technologies.

Top 7 London-Based Web3 & Crypto VCs and Contact Details

1. Outlier Ventures

Founded in 2014, Outlier Ventures is a forward-thinking crypto investment fund with an exceptional dedication to advancing the open Metaverse. Their vision transcends traditional crypto, aiming to integrate blockchain, AI, and Web3 technologies seamlessly.

Outlier Ventures leads the way in developing decentralized platforms and tools that power diverse applications, ranging from IoT to AI and VR. Noteworthy projects they backed include Polkadex, IOTA, Brave, ChainLink, and Cosmos.

Contact Details:

Location: London, England, United Kingdom

Email: contact@outlierventures.io

Website: [https://outlierventures.io]

Outlier Ventures stands ready to be your go-to partner for VC funding in the Web3 space.

2. Fabric Ventures

Fabric Ventures, founded in 2017 with offices in London and Luxembourg, specializes in investing in technologies that propel the evolution of the Web.

They collaborate with entrepreneurs to foster innovative business models and provide seed financing when startups are poised for growth. Fabric Ventures invests in blockchain and cryptocurrency-related sectors and maintains a diverse portfolio that includes

  • Ramp
  • Sorare
  • Nansen
  • 1Inch
  • Argent
  • Aurora
  • Polkadot

Contact Details:

Email: info@fabric.vc

Website: [https://fabric.vc]

3. Metaverse Venture

Metaverse Venture, a subsidiary of DGC (wholly owned by DCG), exclusively invests in companies developing products and services for Decentraland. If your project aligns with the Decentraland ecosystem, don't hesitate to contact them at hello@metaverseventures.co.

Portfolio:

  • Decentral Games
  • Vegas City
  • Metalith
  • Artie

4. Monoceros Ventures

Monoceros Ventures is an investment firm committed to supporting early-stage crypto projects. They seek partnerships with passionate and innovative teams shaping the web3 ecosystem.

Contact: Carlos@Monoceros.com to explore collaboration opportunities.

5. Rarestone Capital

Rarestone Capital is a crypto-focused VC fund investing in early-stage private and public market ventures. Their team comprises growth hackers, product managers, researchers, and hyper-connectors, making them versatile and efficient in capital deployment.

Rarestone Capital welcomes founders at the pre-seed and seed stages, offering financial and intellectual capital. Depending on stage and traction, investment sizes range from $25,000 to $150,000.

Contact: visit their website to fill out a contact form.

6. Digital Horizon

Digital Horizon employs a new-age methodology, investing at every stage to accelerate ROI while minimizing risk. They focus on niche markets, strong teams, and innovative products, bringing together a diverse global team to build and scale successful startups. Their impressive IRR figures speak volumes.

Contact:

Email: hello@digitalhorizon.vc

Website: [https://digitalhorizon.vc]

7. Moonrock Capital

Moonrock Capital is a crypto-native advisory and investment firm incubating and accelerating early-stage startups since 2019. They primarily support infrastructure, middleware, DeFi, and dApps for mass adoption within the Web3 landscape.

Notable projects in their portfolio include Polkstarter, Ngrave, Manta Network, and Thorchain.

Contact Details:

Email: contact@moonrockcapital.io

Website: [https://moonrockcapital.io]

Tips for Pitching to VCs

Pitching your Web3 or crypto project to VCs is a crucial step in securing investment for your venture. To increase your chances of success, consider these practical tips:

1. Craft a Compelling Pitch Deck:

Your pitch deck is your first impression of VCs, so make it count. Keep it concise, visually appealing, and easy to follow. Include key sections such as:

Problem Statement: Clearly define the problem your project solves.

Solution: Explain your solution and how it addresses the problem.

Market Opportunity: Highlight the market size and growth potential.

Business Model: Detail your revenue model and pricing strategy.

Traction: Showcase any user adoption, partnerships, or milestones achieved.

Team: Introduce your team's expertise and experience.

Ask: Clearly state the funding amount you're seeking.

2. Practice Your Pitch: Practice your pitch repeatedly until you can deliver it confidently and concisely. Time yourself to ensure you stay within the allocated presentation time.

Practice with friends or mentors to get feedback and refine your delivery.

3. Know Your Numbers: Be prepared to discuss financial projections, including revenue forecasts, expenses, and how you plan to utilize the investment. VCs want to see that you have a clear financial plan in place.

4. Address Concerns Proactively: Anticipate questions and concerns that VCs may have and address them in your pitch. Common concerns include market competition, scalability, regulatory compliance, and potential risks. Demonstrating that you've thought through these issues shows that you're prepared.

5. Showcase Your Team's Expertise: Investors bet on ideas and the people behind them. Highlight your team's relevant skills and experience. Emphasize why your team is uniquely positioned to execute the project successfully.

6. Emphasize Market Validation: Show that there is a demand for your product or service. Share user testimonials, case studies, or data that validate your market fit and customer satisfaction.

7. Define Your Unique Selling Proposition (USP): Clearly articulate what sets your project apart from competitors. Highlight any proprietary technology, innovative features, or strategic advantages you possess.

8. Demonstrate a Scalable Plan: VCs are interested in projects that can scale rapidly. Explain how you plan to expand your operations, acquire more users or customers, and capture a larger market share.

9. Be Transparent: Honesty and transparency are crucial. If there are challenges or risks associated with your project, acknowledge them and explain your mitigation strategies.

10. Practice Your Q&A Session: The Q&A session following your pitch is an opportunity for VCs to delve deeper into your project. Prepare for tough questions, and be ready to provide detailed, well-reasoned answers.

11. Build Relationships: Don't view the pitch as a one-time interaction. Building a relationship with VCs can be as important as the pitch itself. Follow up with thank-you emails, updates on your progress, and open lines of communication.

12. Seek Feedback: Regardless of the outcome, ask for feedback from VCs after your pitch. Their insights can help you improve your pitch for future presentations.

Final Thought

These top London-based Web3 & Crypto VCs are eager to explore compelling opportunities in the Web3 ecosystem.

If you're a blockchain developer with startup aspirations or your startup craves the funding to go global, reach out to them to transform your Web3 dreams into actuality.

Also, keep in mind that many of these VCs offer training programs, including Bootcamps, to nurture and propel your journey forward.

Tim Haldorsson
CEO
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
COO
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
COO
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
Writer
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
Writer
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
Your Guide to Crypto & NFT Influencer Marketing For Your Next Project
Your Guide to Crypto & NFT Influencer Marketing For Your Next Project
With a Passion for Training - Join Our Google Ads Training Program
With a Passion for Training - Join Our Google Ads Training Program
What is the Best Marketing Budget for an NFT project?
What is the Best Marketing Budget for an NFT project?
Read Also
May 21, 2024
Mastering DePIN Marketing: A Complete Guide for 2024
Discover the essential strategies for mastering DePIN marketing in 2024. This comprehensive guide covers influencer marketing techniques, PR best practices, social media optimization on X (formerly Twitter), and community building tactics. Learn how to identify the right influencers, craft strategic narratives, execute impactful PR campaigns, and create a thriving community around your DePIN project. By implementing these strategies, you can position your project at the forefront of the DePIN revolution.
May 10, 2024
How To Use Crypto Public Relation Strategies After Launching Your Token‍
This article explores essential strategies for successful post-token launch crypto PR and marketing. Key topics include defining PR goals, crafting compelling narratives, leveraging media relations, building thought leadership, engaging communities, managing crises, and measuring success. By implementing these tactics, projects can boost brand awareness, foster loyalty, and drive adoption.
May 6, 2024
What Running A Crypto Influencer Marketing Agency Looks Like: Lunar Strategy Insights
In this article, we share valuable insights on managing influencers, working with clients, and creating synergy between KOLs and brands in the fast-paced world of crypto.
May 2, 2024
5 Crypto Startups You Need To Know In 2024
This article highlights five noteworthy crypto startups in 2024 that are bringing fresh ideas to areas like AI-powered e-commerce, cloud computing, Layer 2 solutions, Bitcoin development, and decentralized exchanges. Find out what sets these companies apart.
Apr 29, 2024
Lunar Capital’s Strategic Crypto Fundraising Guide: A Brief Overview
Lunar Capital's "Full Guide to Strategic Fundraising with KOLs in the Crypto Space" is a comprehensive resource for navigating the post-halving crypto landscape. Learn about fundraising stages, KOL partnerships, crafting the perfect pitch, and vesting strategies to ensure long-term success in the ever-evolving world of web3.
Apr 25, 2024
Top 5 AI Projects On The Blockchain In 2024
Uncover the transformative potential of five cutting-edge crypto startups in 2024. This article delves into their unique offerings, technological innovations, and impact on industries, showcasing their role in shaping the future of web3 and decentralized solutions.
Apr 5, 2024
Top 5 Crypto Publications To Follow In 2024
This article highlights five leading web3 publications that are essential for staying informed and ahead in the rapidly evolving crypto space. These outlets, including Cointelegraph, The Block, Decrypt, CryptoSlate, and BeInCrypto, offer reliable news, insightful analysis, educational resources, and innovative products to guide readers through the complexities of web3.
Apr 3, 2024
Top 10 European Crypto VC Investment Firms
This article explores how European venture capital firms are leading the charge in shaping the web3 and crypto landscape. It highlights ten top firms, their notable investments, and how they support innovative startups through funding, expertise, and global networks to revolutionize digital interactions and financial management.
Apr 2, 2024
Top 50 Strategic Crypto VC Investment Funds
This comprehensive guide dives into the world of crypto venture capital, exploring how VC funds are driving innovation and growth in the blockchain space.
Mar 31, 2024
Crypto VC Funds: A Beginners Guide To Web3 Investing In 2024
Building the right product and positioning your brand at the right time in a crypto market may be subject to volatility - as is the nature of the crypto market in general.
Mar 31, 2024
Lunar3 Capital: Exploring New Horizons In Web3 & KOL Fundraising
At Lunar, we’ve worked tirelessly across the span of 5 years, working closely with the finest innovators and ideators in crypto to bring them closer to their goals, raise capital, and develop their communities.
Mar 31, 2024
THE LUNAR STRATEGY APPROACH TO BLOCKCHAIN MARKETING: WHY PR MATTERS IN WEB3
Blockchain is revolutionizing marketing strategies, offering brands unprecedented transparency, security, and customer trust.