The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

Top 7 PPC Agencies for your Web3 Project

9 min read
Dec 30, 2022

In Web3 marketing, your primary goal will be to build an engaged community. So, in order to build community we've tried to help you with providing an answer on the top 7 PPC agencies for your Web3 project.

While you will certainly need excellent community management once your project gets off the ground, the question when you are first getting started is often “How do I build that initial community?”.

PPC As Part of a Marketing Strategy

pay per click marketing

As a Web3 Marketing Agency, we look to a variety of digital marketing alternatives to construct an effective Web3 marketing campaign. Paid advertising is an ideal way to get your web3 brand in front of your ideal audience, wherever they may be on the world wide web.

In crypto marketing, paid ads are a powerful element of the various marketing campaigns available in the world of crypto marketing services.

For instance, PPC is effective to:

  • Increase brand awareness by introducing a brand or product to a new audience through paid media advertisements on search engines, social media platforms, and other websites.
  • Test different marketing messages by quickly and easily creating and running multiple ads with different messaging and measuring the effectiveness of each ad in generating leads or building your community.
  • Support other marketing channels by driving targeted demographics to specific landing pages or content, such as social media posts or blog articles, through targeted ad placements on search engines, social media platforms, and other websites.
  • Trial new concepts and business ideas at relatively low risk with a predefined budget.
  • Target users across both Web2 and Web3 platforms with the latest options, now available.
  • Send users directly to App Installs or your GitHub depository.

With these possibilities in mind, let's review the pros and cons of PPC ads.

Advantages of PPC In Digital Campaigns

advantages of ppc

PPC advertising can be a powerful and effective way for businesses to reach potential customers through digital marketing. When combined with other marketing strategies, such as content marketing, social media marketing, and influencer marketing, PPC ads can help you drive your ideal users to learn about your Web3 business.

PPC ads are created on platforms such as GoogleAds, Bing Ads, LinkedIn Ads, and others. These platforms allow you to create ads targeted to users based on their search terms, interests, demographics, and other online behavior.

You can then bid on these keywords and phrases to get your ad seen by potential customers.

Ads can be tailored to appear in different formats, such as text-based ads, banner ads, and video ads. The key is to make sure your ad stands out from the competition and reaches your desired audience.

PPC, when implemented correctly, can give you an immediate audience with your target market.

Let's Review the Top 7 PPC Web3 Agencies for 2023:

Lunar Strategy

Lunar Strategy

Lunar Strategy is one of the leading Web3 marketing agencies for crypto projects. The agency specializes in Web3 marketing strategies. You'll find them to be the industry-leading PPC experts with teams dedicated to content strategy, community management, and other digital marketing strategies.

Lunar Strategy is a top-tier agency for any crypto project looking to increase its reach and impact.

Their additional marketing services extend to content marketing, NFT marketing services, influencer marketing campaigns, and social media marketing as part of implementing effective marketing strategies.

Make sure to follow the link here to book a free consultation with the Lunar strategy team.



Crowdcreate is a marketing agency specialized in blockchain technology, crypto marketing, and web3 marketing.

They offer search engine optimization, influencer marketing, community building, and paid ads.

As Crowdcreate is one of the leading marketing agencies, they provide comprehensive digital marketing services tailored to Web3 marketing.



CoinBound is a leading marketing agency specializing in web3 marketing. As a top crypto marketing firm, CoinBound provides an extensive range of services to help businesses increase their visibility and engagement in the blockchain space.

From NFT marketing, influencer marketing and paid ads, CoinBound offers a wide range of solutions to help Web3 businesses grow.



Ninjapromo is a Web3 marketing agency dedicated to providing its clients the best possible service.

They specialize in influencer marketing, paid ads, and video marketing. Their social media professionals are committed to helping their clients succeed online.

As a leading NFT marketing agency, they are competent in all elements of Web3 marketing, including content creation, video content marketing, SEO, and social media marketing.

Single Grain

single grain

As one of the older crypto marketing agencies, Single Grain is a Google Premier Partner. They specialize in creating custom paid ads campaigns designed to achieve specific goals.

They promise to deliver the latest advertising strategies to help businesses stand out.

With a background in Web2 marketing, Single Grain has the experience and expertise needed to navigate the promotion of a business on both Web2 and Web3 platforms.

Rehab Agency

rehab agency

Rehab Agency is a Web3 marketing agency focusing on building communities that thrive on new technologies.

As one of the more established Web3 marketing agencies, their goal is to help clients stay ahead of the curve and capitalize on the full potential of web3 technologies.



The team at Blockwiz represents one of the most experienced marketing agencies in Paid Ads in Web3. As a premier provider of PPC crypto marketing, Blockwiz utilizes both Search and Display platforms to drive traffic to crypto websites effectively.

They prioritize efficiency and cost-effectiveness in their marketing strategies, seeing great results.

Did you find your ideal partner above? We'd hope so. Now let's dive in to some added value to help you as you look to appoint an agency for your Web3 marketing.

Why Use a Web3 PPC Agency?

the value of web3 ppc agencies

A good Web3 PPC Marketing Agency will enable you to generate results faster and at a lower cost than running these campaigns yourself. By working with an agency team that is knowledgeable about the crypto industry and experienced in running ad campaigns, Web3 project leaders can maximize the impact of their PPC efforts.

Web3 Agencies can also help with community engagement and content creation, two important aspects of any PPC campaign.

For crypto businesses and projects, it is especially important to have a clear and compelling message that resonates with your targeted audience.

Web3 Agencies can also help with social media management and media advertisements, ensuring that your PPC campaign is well-coordinated with your overall marketing strategy.

In addition, agencies that specialize in marketing NFTs, virtual reality or other blockchain specialities will be able to build relevant, high impact marketing funnels.

By working with a reputable Web3 Agency, Web3 project leaders can leverage the power of paid ads, press releases, and other marketing services to drive success and achieve their goals.

How to Choose the Right Web3 Marketing Agency?

choosing the right web3 ppc agency partner

Selecting the right Web3 marketing agency can be crucial for your project launch. PPC advertising requires careful planning and execution to be successful.

When it comes to choosing one from the best web3 marketing agencies, there are many factors to consider. First and foremost, you want an agency that can provide reliable advertising services in relation to blockchain technology, as well as blockchain consulting services.

Additionally, look for an agency that specializes in crypto marketing and has experience in community building and community management. Finally, make sure the crypto marketing agency or firm you select has a team of skilled professionals who are knowledgeable about the latest trends in the crypto industry and can provide creative solutions to your needs.

Finding the best web3 marketing agency for your project can be a challenge but taking your time to research and compare different options is key for finding the perfect fit for your crypto business.

In short, taking the time to select a Web3 PPC Marketing Agency to market your project is a smart choice if you want the best results possible.

Top Tips for Launching Your PPC Campaign

how to launch your paid ads campaign

Running a successful PPC campaign requires careful planning and execution. Here are our bonus top tips when implementing a PPC Advertising launch:

  1. You should define your target audience and tailor your campaign to reach the right people.
  2. You need to choose the right keywords so that your ads will appear in front of relevant searchers.
  3. Take time to create compelling ad copy that stands out from the competition and grabs people’s attention.
  4. Be sure to use negative keywords to ensure that your ad does not show up for searches that won’t convert into sales.
  5. Track and analyze your results so that you can identify areas of success and areas where improvements can be made.

With these top tips in mind, you can be sure to optimize your campaigns for maximum effectiveness.

Reviewing the Pros and Cons of PPC in your Digital Marketing Campaign

pros and cons of ppc review

PPC advertising can be a useful tool for Web3 marketing, but it is important to consider both the pros and cons before implementing it as part of your advertising strategy.

PPC can be a great way to get your message out quickly, but it can also be costly if you don't know what you're doing.

By reviewing the pros and cons of PPC, you can determine if this type of advertising is right for Web3 project launch.

With paid advertising, you're guaranteed visibility on search engines and social media platforms. You also have more control over targeting and budgeting than with traditional methods such as search engine optimization.

However, running a successful paid advertising campaign requires knowledge of analytics and crypto trends. This is where working with crypto marketing agencies is a huge benefit.

Taking time to review the pros and cons of PPC will help you make an informed decision about how best to use this valuable tool in your digital marketing strategy.


pay per click in web3

PPC can be a valuable tool for Web3 marketing campaigns, especially for businesses looking to generate targeted traffic and leads. Advertising platforms like Google Ads offer a range of features and options for targeting specific audiences and keywords, making them a good choice for Web3 marketing efforts.

Working with the best web3 marketing agencies or consulting with blockchain marketing experts can help businesses to develop a successful PPC strategy and take advantage of the key features offered by ad platforms.

Decentralized projects and existing businesses can benefit from PPC campaigns by using targeted keywords and paid media to reach their specific target audience and generate quality web traffic.

Those launching an initial coin offering or new token can also use PPC campaigns to promote their products or services, especially when combined with other marketing efforts like social media or content marketing.

Keyword research is a crucial aspect of all online marketing, and working with a crypto marketing firm with a proven track record of success can help you to maximize your return on investment.

An invitation to Partnership

your expert ppc agency

At Lunar Strategy, our team is committed to partnering for the long term with innovative and industry-leading Web3 projects.

If you are looking for knowledgeable and experienced full-service Web3 Specialist team to work with on your project launch - take a moment to complete the form below or visit our Contact Page to submit an enquiry.

We're passionate about seeing Web3 thrive now and into the future!

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
What Running A Crypto Influencer Marketing Agency Looks Like: Lunar Strategy Insights
What Running A Crypto Influencer Marketing Agency Looks Like: Lunar Strategy Insights
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Why Support to Earn is the New go-to Marketing Strategy in Web3
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