What Running A Crypto Influencer Marketing Agency Looks Like: Lunar Strategy Insights
As the world continues to embrace decentralized technologies and blockchain, it's important to consider the use of paid ads in your Web3 marketing strategy. These types of ads allow you to run targeted campaigns while controlling your budget and messaging.
Paid Advertising For Digital Marketing
Paid ads are an important part of Web3 marketing strategies because they allow you to reach a targeted audience and increase brand visibility. Paid ads are a form of online advertising that involves paying for ad space on websites or social media platforms, and they can be a powerful way to promote your crypto project to potential customers.
One of the main benefits of paid ads is that they can be targeted to specific demographics, interests, or locations. This allows you to reach the people who are most likely to be interested in your products or services, rather than simply hoping your message will be seen by a wider audience.
Another advantage of paid ads is that they can be highly measurable. With the right tracking and analytics tools, your digital marketing agency can show you exactly how your ads are performing, which helps you to optimize your campaigns and get the most value for your money.
Finally, paid ads can be a cost-effective way to reach a large audience. While there is a cost involved in running paid ad campaigns, the reach and impact of these campaigns can be much greater than other forms of marketing.
What placements do Paid Ads offer?
In paid ads, you are paying for the placement of your promotional content with the aim of reaching a targeted audience. You can do this through a variety of channels, including social media platforms, search engines, and websites.
There are several different formats of paid campaigns in social and digital marketing, each with its own set of benefits and considerations.
Pay-per-click (PPC) advertising.
- This is a type of online advertising where you pay a fee each time your ad is clicked. PPC ads are typically displayed on search engine results pages or on websites that are part of a larger advertising network.
Cost-per-impression (CPM) advertising.
- Similar to PPC, in CPM you’ll pay for the number of times your ad is displayed, regardless of whether it is clicked on or not. CPM ads are typically displayed on websites or social media. The M in CPM actually stands for “mille” - short for 1000. The fees are normally billed per 1000 impressions.
Social Media Paid advertising
- Social media ads are specifically placed on social media, such as Facebook, Instagram, and Twitter. You can create and target ads to specific demographics, interests, and locations in order to reach your target audience.
Display advertising
- This is a type of advertising that appears as banner ads on websites or other online platforms. You can target your display ads to specific demographics, interests, and locations in order to reach their target audience. Display ads are image or video ads that generally use a CPM budget.
Video advertising
- Video ads are a powerful way to deliver a message to an engaged audience. Video ads can be displayed on social media, websites, Facebook, YouTube, through Google Ads, and other online placements.
Paid Ads as part of your Marketing Strategy
When you are looking to reach your target audience and drive traffic and sales to your products or services - paid ads are the fastest way to reach your ideal community. It is important to carefully consider your target demographic and your goals when choosing a paid campaign format, in order to ensure the most effective and efficient use of your advertising budget.
As always, paid media advertisements should be used as one part of effective marketing strategies. You may also consider content marketing, community management, search engine optimization, social media management, and community building as you run other marketing campaigns. We also suggest discussing high-impact marketing funnels with your web3 marketing agency.
As you review the digital marketing agencies we've listed below - consider that all of your advertising services include the need for great content creation and community engagement. Without a focus on community marketing, your agency team will have limited results.
Top 7 Paid Ads Web3 Marketing Agencies for 2023
If you're interested in using paid ads for your Web3 project, there are several top-rated crypto marketing agencies to consider. We recommend enlisting the marketing services of a specialist Web3 marketing agency that has been in the space for some time already.
Here are seven of the best web3 marketing agencies for you in 2023:
Lunar Strategy:
Lunar Strategy is a leader in the Web3 paid ad space. They have a strong track record of success in social media marketing and an experienced content marketing team. Their Paid Ads department has run countless excellent campaigns with various crypto companies and NFT launches.
For NFT marketing and crypto marketing services, the Lunar team is a cutting-edge marketing agency specializing in PPC campaigns across all platforms.
Being the first to bring the ability to utilize decentralized platforms built on Ethereum to run targeted campaigns to NFT owners, the Lunar team is highly respected in the industry and is a crypto marketing agency with a proven track record - able to deliver results (and reporting) from Paid Ad campaigns.
Crowdcreate:
Crowdcreate is a top crypto marketing firm trusted by some big crypto companies in the Web3 world. Their focus is growing their clients' online communities. Based in Los Angeles, California, their services include branding, design, and video marketing, paid media management, PR outreach, and influencer marketing.
They are known for their innovative approach to advertising and have a solid reputation in the industry. As far as Web3 agencies go, CrowdCreate is a market leader who will help you achieve results. As one of the larger web3 marketing agencies, their clients are often very big firms with equally big budgets.
CoinBound:
The CoinBound team has had a hand in building some of crypto’s biggest brands with their services. Including SEO, Paid ads, Twitter management, influencer relations, and community moderators.
Their PPC marketing team is a specialist in Web3 marketing. They are an established agency focused exclusively on the cryptocurrency and web3 industry.
As marketing in the crypto industry is very different than marketing in other industries, with CoinBound having operated since 2018, your marketing efforts will be in good hands.
Single Grain:
Single Grain is a Google Premier Partner and as such they are able to build a custom PPC campaign designed to achieve your business goals.
They promise to deliver up-to-date advertising strategies to make your business stand out while helping you to grow a loyal audience.
Single Grain has been around before Web3 and as such has good experience which helps them navigate marketing Web3 on Web2 platforms.
Blockwiz:
Blockwiz offers Pay-Per-Click crypto marketing on Search or Display - they believe this marketing strategy has the potential to be the most efficient and cost-effective method of driving targeted traffic to your website.
Their paid experience covers Twitter, Instagram, LinkedIn Ads, Brave browser, and Affiliate Paid Marketing. The team at Blockwiz has extensive experience and delivers numerous successful campaigns.
Ninja Promo:
Ninja Promo offers a complete suite of pay-per-click services designed to help you achieve your growth goals. From building out an advertising strategy that aligns with your brand’s unique needs and goals to implementing campaigns, Ninja has a strong team that is fully able to help you grow your Web3 project.
Their PPC services include account setup, account management, keyword research and selection, copy creation, A/B testing, audience targeting and optimization, and detailed reporting with analytics. In fact, it's all the same things to expect from the other crypto marketing agencies on our list - presented all in one ideal list.
ICODA:
ICODA is part of a bigger Web3 business which includes market-making and blockchain application development. As such their experience is diverse but relevant.
In terms of PPC marketing, their web3 marketing agency has extensive experience in this and other important digital Web3 marketing services and we know they can deliver effective campaigns.
Choosing a Web3 Marketing Agency
As you can see, there are a variety of Web3 marketing agencies to choose from, each with its own areas of expertise. By using these agencies that are already familiar with decentralized technologies, you can ensure that your campaigns are targeting your ideal audience, giving you the best chance of success in the digital advertising space.
If you're interested in learning more about Web3 marketing and how paid ads can benefit your business, be sure to check out the Lunar blog for more informative content.
Bonus: What about Paid Ads in Blockchain Marketing?
Web3 refers to the decentralized and distributed nature of the internet and includes decentralized applications (dApps) and protocols that are built on blockchain technology. Web3 platforms allow users to interact with decentralized applications and protocols in a secure and transparent manner, without the need for intermediaries.
There are several ways that web3 platforms can allow advertising, including:
Ethereum, EOS & TRON:
Ethereum is a decentralized platform that runs smart contracts: applications that run exactly as programmed without any possibility of downtime, censorship, fraud, or third-party interference. Ethereum allows businesses to advertise their products or services through smart contracts on decentralized applications (dApps) built on its platform.
EOS is a decentralized operating system that supports smart contracts and decentralized applications. It allows businesses to advertise their products or services through dApps and smart contracts built on its platform.
TRON is a decentralized protocol that enables the creation and execution of smart contracts and decentralized applications. It allows businesses to advertise their products or services through dApps and smart contracts built on its platform.
Steem:
Steem is a decentralized social media platform that uses a cryptocurrency called Steem to reward content creators and curators. Businesses can advertise their products or services on Steem by creating sponsored content and engaging with the community.
Overall, web3 platforms offer a decentralized and transparent way for businesses to advertise their products or services to a global audience.
Using the smart contracts and blockchain technology listed above, Lunar Strategy already has access to a new form of Web3 marketing - where we can target an audience who has already purchased any NFT.
Through the open blockchain, we are able to make use of the newest platforms to create adverts and target them to NFT owners. Discuss this with our team, if it is something you are interested in adding to your Paid Ads strategy.
Additional platforms, aside from legacy social media marketing and paid ad platforms are also part of the offering these days. We have worked with other Web3 platforms which have implemented PPC initiatives such as CoinZilla, Bitmedia and CoinTraffic.
Like what you see? Book an initial call with our paid ads team - or go all in and let us craft the perfect Web3 marketing campaign for your project!
Tim Haldorsson
CEO
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
COO
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
COO
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
Writer
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Mairead Finlay
Writer
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
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