The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

Top Growth Strategies For X in 2023

11 min read
Oct 10, 2023

'Twitter, one of the top social media platforms, has rebranded to X, boasting over 400 million users; what a wonderful place to grow your visibility.

However, building a thriving presence on Twitter requires more than just sharing your thoughts—it demands strategic growth approaches that harness the power of the platform's algorithm. 

At Lunar Strategy, our mastery of these strategies has yielded impressive results, with over 5 million impressions in just 28 days

This article unveils step-by-step comprehensive growth strategies that will guide you from 0 to 100K followers, transforming your X account into a formidable online presence.

In this blog post, we will now use X instead of Twitter.

Top 12 Growth Strategies For X in 2023

Here are the growth strategies you need to engage to boost your X account.

1. Optimize your Profile 

Your Twitter profile holds immense significance within your account. It's the initial checkpoint for most users before they decide to follow you. 

Thus, prioritize optimizing your profile right from the start.

Your profile serves as your chance to create a positive, lasting first impression. 

To achieve this:

  • Opt for a profile picture that visually captures your identity or brand and suits the circular frame.
  • Select an account name that effectively mirrors your activities or business identity.
  • In your bio, clearly articulate your role, the value you provide, and reasons for people to follow you. Optionally, include a direct link to your website or portfolio.

Enhance engagement by pinning your most impactful, recent, or viral tweet. This strategic approach will help you curate a compelling X presence.

2. Create a content calendar

Crafting a content calendar takes upfront effort, but it's an investment that pays off by saving you time and stress down the line. Imagine not scrambling for a clever #Bitcoin Pizza Day tweet at the last minute; it's a relief.

Your social media content calendar does more than organize posts; it aligns your content across platforms, helping you spot gaps and resolve conflicts. 

It positions you to seize opportunities like discussing your NFT collection during a web3 event or spotlighting blockchain sustainability practices on Earth Day.

Key points for your calendar:

  • Posting frequency
  • Optimal posting times
  • Approval process

Your calendar also maintains a balanced mix of tweets, following the rule of thirds: ⅓ promoting your web3 project, ⅓ sharing personal stories, and ⅓ offering insights from blockchain experts.

3. Post Consistently 

Maintaining an active X presence is crucial, just like on any other social media platform—experiment with tweeting your thoughts while learning from underperforming tweets to avoid repeating mistakes.

To keep followers engaged, aim for 2- 4 daily tweets; consistency is your secret weapon for standing out and mastering the algorithm's game.

ChatGPT can help you generate a content calendar that positions your brand as an authority and resonates with your target audience.

If you're only tweeting a handful of times monthly, it will hinder your growth.

Consistency paves the way, so maintain a regular posting rhythm.

4. Create an X (Twitter) List 

Imagine stepping into a bustling party with countless conversations filling the air – that's what opening your Twitter feed can be like. Amidst this chatter, it's challenging to focus on what truly matters.

X (Twitter) Lists are a valuable tool for cutting through noise. These curated feeds pull content from chosen accounts, enabling you to engage with discussions and influential figures relevant to your business.

You can create numerous lists on Twitter, though there's a cap of a thousand.

Unlike the main feed, which is governed by X's algorithm, list tweets are arranged chronologically. 

This arrangement proves handy for tracking emerging topics and current events.

Craft lists that span your competitors' accounts, industry thought leaders, and your team members. 

Keep in mind lists are public, so name them thoughtfully.

While curating lists might require effort, they ultimately transform Twitter into an efficient and strategic tool for you.

5. Host Spaces 

In the age of social media, authenticity is a currency. The live audio feature X Spaces provides a great opportunity to connect personally and spontaneously with your audience.

Hosting X Spaces allows you to facilitate discussions, AMAs, and conversations on topics relevant to your niche. This real-time engagement fosters genuine connections and allows your audience to interact directly with you.

Use X Spaces to showcase your expertise, share stories, and engage in a way that resonates on a deeper level.

6. Engage with Other People's Tweets 

X is a communal platform. Engaging with other users' content shows appreciation for their ideas and positions you as an active participant in the conversation.

Responding to tweets, retweeting, and liking are simple yet effective ways to engage with others. Thoughtful interactions broaden your reach and establish you as an important member of the X community.

Retweeting content that resonates with your brand or values can increase visibility.

You will attract more followers on X if you are good at engaging others' tweets.

7. Get a X Premium

Secure authenticity and credibility by verifying your Twitter account, capturing the algorithm's attention. The once-exclusive blue tick is now attainable through a subscription: $8 via the web and $11 on iOS.

Simply sign up for Twitter verification, paying the monthly fee. This verification sets you apart and boosts your account's presence per the algorithm.

Once verified, enjoy perks like text formatting, tweet editing, and reduced ads in the "For You" timeline. 

New gold and gray checkmarks for businesses and government officials enhance visibility and credibility, aiding your navigation of the Twitter algorithm.

8. Schedules Your Tweets 

Revamp your Twitter strategy by embracing scheduled tweets, an efficient alternative to manual posting. Experience seamless social media management and better content calendar control, eliminating worries about missed tweets due to busy schedules.

But the real gem lies in optimal engagement. Utilize peak posting times to magnify your impact. While suggested times exist, your audience's preferences may vary. Leverage analytics to pinpoint your prime moments and tailor your posting schedule accordingly.

Explore the possibilities with tools like Typefully, Hootsuite, and Buffer. Elevate your Twitter presence with scheduled tweets, revolutionizing your engagement and connection.

9. Engage Visuals 

Research indicates that the brain processes visuals 60,000 times more rapidly than text, improving retention rates.

Visual content possesses the power to stop the scroll and capture attention. Incorporating visuals into your X strategy enhances engagement and leaves a lasting impression.

Visuals, be it images, GIFs, or videos, make your tweets stand out amidst a sea of text. Incorporate visuals that resonate with your brand and values to create a compelling visual identity.

Images allow you to convey complex messages quickly. Use them to illustrate concepts, share behind-the-scenes glimpses, or showcase products. With GIFs and videos, you can capture attention through movement and storytelling.

X algorithm favours visual content; it boasts tweet visibility.

10. Twitter Ads 

Twitter Ads offer a powerful way to expand your reach and attract new followers. Develop compelling ad campaigns that resonate with your target audience and align with your growth goals.

11. Use Twitter Analytics 

While having a Twitter marketing strategy is crucial, assessing its effectiveness is equally vital. A powerful approach to achieve this is through Twitter analytics tools such as Keyhole.

In 2023, a comprehensive Twitter analytics platform is pivotal in gauging your efforts and guiding the growth of your Twitter followers. 

By monitoring engagement metrics like tweets, retweets, likes, and replies, these tools simplify the reporting process and offer valuable insights.

12. Build in Public 

Share your business journey openly, not just the highlights, fostering genuine connections through authenticity. Beyond showcasing successes, reveal mistakes and challenges to better relate to your audience. 

Document your progress fearlessly, sharing what works and what doesn't as you build in public. 

By sharing each step, you'll attract an audience drawn to your continuous improvement, appreciating your relatable human side over unrealistic perfection.

Creating Community is all that Matters

X growth isn't just about accumulating followers; it's about building a community that resonates with your message and values. 

By optimizing your profile, maintaining consistency, leveraging features like Twitter Lists and Spaces, and engaging meaningfully with others, you'll establish a strong foundation for growth. 

The authenticity of verified accounts, strategic scheduling, and impactful visuals enhance your impact, while analytics and the transparency of "building in public" guide your evolution.

As you embark on your X growth journey, remember Lunar Strategy's proven strategies, implement the strategies, and skyrocket your growth on X.

Download our full guide: Make X Your Best User Growth Channel

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
Your Guide to Crypto & NFT Influencer Marketing For Your Next Project
Your Guide to Crypto & NFT Influencer Marketing For Your Next Project
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With a Passion for Training - Join Our Google Ads Training Program
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