The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

We Made The Ultimate Web3 Marketing Guide For The Bear Market

9 min read
Jan 5, 2023

We have all become far too familiar with a bear market, seeing as we are currently in the most elongated downtrend the crypto space has yet seen. Many factors influence the trend in the crypto market, and this year, in particular, has not been the most favorable.

But hope is not ever lost!

No crypto winter lasts forever, and the downtrend is bound to bounce back. One thing is certain; How you spend your time in the bear market will determine if you thrive or fold in the bull market.

So, we have made the ultimate guide for you to survive the bear and thrive when the bull returns.

Are you a crypto entrepreneur looking for some killer marketing ideas? Click here to download our free guide to bear market marketing:

why your web3 project is irrelevant - bear marketing guide

We believe there is no better time to share our guide to leveraging the bear market as the crypto industry is ripe with skepticism. If history has taught us anything is that the bull market favors those who used the bearish crypto market to their advantage.

But how did we get here? And why have great companies and stock markets fallen like dominoes amidst the inherently volatile industry?

Understanding the current bear market

The current crypto winter of 2022 has been a particularly volatile period due to various factors, such as the global pandemic, increased regulations and restrictions on trading, as well as general skepticism in the crypto industry.

It is estimated that the current bear is one of the longest in recent history, with some digital asset prices having dropped significantly since early 2020. The overall crypto market capitalization has also fallen significantly in this time period, with many projects experiencing significant losses.

Despite this bear market, there is still much to be optimistic about. The crypto industry has continued to innovate and evolve, with new products and services being introduced at an accelerated pace. Additionally, the blockchain technology that underpins the industry has seen significant advancements in recent years, making it more reliable and secure than ever before.

Tim Haldorsson tweet

Importance of crypto marketing in a bear market

The fundamental importance of quality marketing is not removed from times of market downtrend. In fact, crypto marketing in the bear has the potential to set your Web3 project apart from the competition, establish industry authority, build an ideal community, and retain desired results.


Think about it like this - investors and community members value projects that stuck around in times of hardship and, more importantly, offer value regardless of bullish and bearish market trends. Less noise, less pressure, and less saturation make a bountiful ecosystem for crypto and Web3 projects who adapt to any cryptocurrency market to drive growth and innovation.

The million-dollar question: How will you leverage the bear?

Key players will have a competitive advantage in bull markets as they find creative ways to connect with audiences, retain interest, and drive conversions based on their foundational value and utility for their community members.

Will you spend this time waiting for the bounce-back or optimizing your strategy for market trends?

The ball is in your court.

bull vs bear

Why did we create a marketing guide for the bull market?

We felt the crypto world needed a helping hand to navigate the bearish crypto market and focus on the present instead of waiting for the future.

Our case studies and clients are a testament to how our expert marketing efforts have kept projects relevant and thriving with the help of our dedicated clients. As a leading cryptocurrency and Web3 marketing agency, our business naturally took a blow after the FTX collapse as skepticism plagued the stock market and crypto communities.

Staying true to our diamond-hand nature, we adapted our internal brand, client strategies, and channels to navigate the bear optimally. Lunar Strategy has been around long before the current downtrend, and we have mastered the art of keeping our clients relevant in any market trend.

We know that the current market state has caused widespread skepticism in the global Web3 community, but we are convinced that with the right tools, mindset, strategy, and plan of action, you can thrive in the current market and optimally prepare yourself for the bull that will follow.

The best projects offer value to their community regardless of the market trend, and we are here to guide your Web3 or cryptocurrency project for growth in these times.

From our team of experts to yours

An effective marketing strategy is invaluable to the sustainable success of any project. Our team of experts is equipped to promote your project, build your ideal community, and deliver the results you desire.

Established in May 2019, Lunar Strategy has quickly risen to the forefront of the blockchain marketing sphere by establishing critical relationships with crypto industry influencers, role players, and thought leaders.

Our industry-leading experts in traditional and Web3 marketing offer SEO, Google Ads, social media management, influencer marketing, paid ad campaigns, blog creation, content creation, community management, and public relations services to our ever-growing client base.

From our team of experts to yours, reach out and leave the marketing to us so you can crystallize your revolutionary solution.

Where can you find your ultimate bear marketing guide?

Believe it or not, our ultimate guide is free of charge because we have a genuine vision to drive the ecosystem forward as a whole in the spirit of decentralization. We realized many companies needed literature, use cases, and material to triumph over skepticism and uncertainty, otherwise known as FUD.

Please claim your free guide to marketing in the current and future market trends by clicking the link below:

claim your free guide

What can you expect to learn from your guide?

list of things you will learn from the guide

Our aim with this marketing guide was to produce a piece of value that is easy to understand and incorporate in practice.

Our strategies have been tried and tested, giving us the industry expertise and experience to help dedicated projects experience rapid growth.

This ultimate guide is a combination of tips, tricks, and techniques that can help valuable Web3 products, services, and protocols gain traction to drive conversions and establish authority.

Lunar Strategy

let us take care of it for you

Our expert strategies and marketing pricing is tailored to your exact needs. We ensure your idea will develop, scale, engage ideal audiences, and accumulate desired revenue streams to not only survive but thrive in the competitive landscape.

Our clients have the advantage of sharing their ideas with us and having peace of mind of knowing we pair them with innovative industry marketing efforts to attain the best results.

Our team is ready to take you to the moon and beyond. As featured in:

Company features

Get in touch with our experts by booking a complimentary meeting today.

Check out our full selection of educational guides:

The role of social media in Web3 marketing

the role of social media in web3

Influencer marketing in Web3

success with influencer marketing in web3

Web3 community growth

the only guide you need for web3 community growth
Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
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