crypto ai: conference 2024

What is a Google Ads Account Audit?

8 min read
Apr 6, 2020

A Google ads account audit is first of all something all Google Ads accounts really need! We can describe it as a process where we evaluate the effectiveness of your campaigns.

A Google Ads Account audit will reveal issues and pain points in the campaigns. Issues that, when addressed, makes the campaigns more successful and to wastage is avoided. There are many automated tools for this, however they lack the context of your marketing goals.

What Do We Do During an Account Audit?

Taking a look at the audits:

  1. We find areas with spend waste.
  2. Identify new opportunities.
  3. Gaining audience insights. This insight is applicable to the account as well as all other social media marketing channels.

The analysis comes in a report with an action plan. This plan concerns both one time change and suggestions of ongoing management adjustments. It is like taking a step back and actually evaluate what you do. Before spending more money on things that might not be so effective.

Steps in An Account Audit

  • We review your goals
  • Revision of the account structure
  • Checking the Campaign Optimization
  • We check the ad groups
  • Optimization and generation of keywords
  • Optimization of the Ads
  • Checking landing pages

Once we have analyzed all these pain points we deliver a report to you. Whether you want to tackle all the areas that we identified needed improvement or not. It is valuable information. You can also take them step by step. The big difference is that now you know. You know what needs to be done and what would be good to do and it is up to you to prioritize. The main thing is that you don't have to assume, you know.

Do you want more information about Google Ads Account Audits? [email protected] and We Are More Happy to Help!

Tim Haldorsson
CEO
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
COO
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
COO
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
Writer
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
Writer
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
Top Crypto AI Conferences To Attend In 2024
Top Crypto AI Conferences To Attend In 2024
Your Guide to Crypto & NFT Influencer Marketing For Your Next Project
Your Guide to Crypto & NFT Influencer Marketing For Your Next Project
With a Passion for Training - Join Our Google Ads Training Program
With a Passion for Training - Join Our Google Ads Training Program
Read Also
Aug 9, 2024
The Rise of Blockchain AI: A New Era of Intelligent Systems
Our article explores the convergence of blockchain and AI technologies, highlighting their synergies, addressing the AI black box problem, and showcasing innovative projects in this emerging field.
Aug 6, 2024
Top 25 Most Influential People in Crypto AI
Explore the top 25 innovators shaping the future of AI and cryptocurrency. From blockchain visionaries to AI pioneers, discover how these leaders are revolutionizing decentralized technology and redefining the digital economy.
Aug 2, 2024
The Ultimate Guide to Writing a Crypto Press Release
Learn how to craft effective crypto press releases, including structure, timing, and best practices. Understand the importance of PR in building credibility and visibility for blockchain projects.
Jul 31, 2024
Top Crypto Telegram Groups for 2024 (You Should Know)
Discover the top 10 crypto Telegram groups for 2024, offering a mix of news, analysis, trading signals, and educational content for cryptocurrency enthusiasts of all levels.
Jul 26, 2024
Reach vs Influence: Know What's Important In Crypto Marketing
The piece delves into the misconception of valuing pure reach in crypto marketing, highlighting why influence is more critical. It discusses the power of quality KOL partnerships, analyzes effective collaboration strategies, and explains why traditional marketing metrics fall short in the crypto world.
Jul 23, 2024
Investing In Crypto Projects Before Listing? Here's What You Need To Know
Learn how to identify, research, and purchase promising cryptocurrencies before they hit major exchanges. This guide covers pre-listing investment strategies, risks, and legal considerations for 2024's crypto market.
Jul 17, 2024
Top Crypto AI Conferences To Attend In 2024
We've shortlisted a list of industry-leading AI Crypto Conferences that are a must attend this year! This list includes Crypto AI in Lisbon, AI Crypto Summit Korea, and the Blockchain Expo (Virtual). These events are essential for anyone looking to understand and leverage the intersection of these transformative technologies.
Jul 5, 2024
The Lunar Strategy Approach To OTC Deals
Discover Lunar Strategy's expert approach to handling Over-the-Counter (OTC) deals in the crypto space. Learn how they ensure secure, efficient, and profitable large-scale transactions for institutional investors and high-net-worth individuals.
Jun 7, 2024
Node Sales - 2024's Freshest Crypto Fundraising Narrative 
Dive into the world of node sales, 2024's freshest crypto fundraising narrative. This comprehensive guide explains the concept of nodes, the mechanics of node sales, and the potential benefits for investors, such as earning passive income and contributing to network decentralization. Explore the advantages of participating in node sales, the technical aspects of running a node, and important considerations for investors.
May 31, 2024
Lunar Strategy’s CMO & Head of Influencer Marketing Dives Deep into KOL Fundraising
Dive deep into the realm of KOL fundraising in crypto with this insightful article featuring Lunar Strategy's CMO, Jack Haldorsson. Understand the current fundraising landscape, the significance of influencers, and the challenges and opportunities startups face. Learn about Lunar Strategy's approach to strategic partnerships, investor relations, and the impact of regulatory frameworks. Discover the innovative technologies and methods that will shape the future of crypto fundraising, and find valuable guidance for your own fundraising journey.
May 21, 2024
Mastering DePIN Marketing: A Complete Guide for 2024
Discover the essential strategies for mastering DePIN marketing in 2024. This comprehensive guide covers influencer marketing techniques, PR best practices, social media optimization on X (formerly Twitter), and community building tactics. Learn how to identify the right influencers, craft strategic narratives, execute impactful PR campaigns, and create a thriving community around your DePIN project. By implementing these strategies, you can position your project at the forefront of the DePIN revolution.
May 10, 2024
How To Use Crypto Public Relation Strategies After Launching Your Token‍
This article explores essential strategies for successful post-token launch crypto PR and marketing. Key topics include defining PR goals, crafting compelling narratives, leveraging media relations, building thought leadership, engaging communities, managing crises, and measuring success. By implementing these tactics, projects can boost brand awareness, foster loyalty, and drive adoption.