The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

Top Web3 Marketing courses

4 min read
Aug 3, 2022

As the Web3 space grows, there is a lot of interest in how to build and market Web3 projects.

The challenge right now is a complete lack of quality courses out there. Well, almost complete.

Thanks to the team's foresight from Lunar Academy - our Web3 Marketing course has seen a massive intake. But what other web3 marketing course options are out there? We'd love to hear from you if you've found a web3 marketing course that is accurate and helps you grow in your web3 marketing career.

Let us know your suggestions to add to this review here. Or read through and see our recommended options to get your Web3 Marketing skills up to date!

The Importance of Web3 Marketing

web3 mareting

Marketing a web3 project is the key to success. First and foremost, effective marketing can help to raise awareness and generate buzz about any project. Leading brands are using web3 to reach a specific audience - and they need experts in their teams.

In crypto, marketing also helps to attract new users, as well as potential investors. Your web3 marketing skills can also help to differentiate your project from competitors. Marketing is all about sharing stories - so a great campaign will highlight its unique features and benefits.

In addition, web3 marketing can help to build and engage with a community of supporters and advocates for your project. This is where success comes from. This community will provide valuable feedback and help to drive growth.

Finally, effective marketing can help to build trust and credibility for your project, which is essential for attracting and retaining users and investors in the long term.

The Growth of Web3

We're now in an era where value and data will smoothly move across decentralized platforms with distributed ownership and control.

Whether you're a marketing professional with decades of experience or a project owner - it's imperative to learn Web3 marketing to participate and profit in this exciting next phase of the internet.

Basics a Course Should Cover

web3 marketing basics

When reviewing Web3 Marketing courses, it's important to know what courses should cover.

Building Web3 Projects is Different from Marketing Them

In a Web3 Building course, you can expect much about blockchain development, smart contracts, intricacies of Ethereum blockchain development, and other leading blockchain technology walkthroughs from across the web.

You can find a smart contract course where you will learn how to develop smart contracts and work with leading crypto platforms to release innovative projects. You can even learn how to create your own blockchain and build smart contracts on it - creating new technology or an innovative business type.

The challenge is that none of these great courses will teach you how to market your project in the Web3 space.

For now, these courses are ideally suited to your clients and the brands you want to help grow. That said, there is certainly the chance that you may be able to use the knowledge gained in these blockchain development courses to build Web3 Marketing Tools.

Web2 and Web3 Marketing have Overlaps

At Lunar Strategy, we've been invited to trial some incredible new PPC tools built on the blockchain for marketing campaigns. But for a large part of our agency work, we must embrace some of Web2 to draw our ideal audiences into Web3.

That's why a Web3 Marketing Course should include some old-school marketing strategies you'll already be familiar with. The key then becomes adapting these to the Web3 community.

web2 and web3 marketing overlaps

The Same as Before

Some examples of this are paid ads, cost-per-click campaigns, video, websites, brand building, legacy social media marketing, search engine optimization, landing page optimization services, press releases, and the usual tactics established agencies are already using.

Completely Different

In web3, the significant changes are for the community managers. Web3 marketing is all about community building. Implementing paid advertising is a significant challenge when social media outlets prohibit ads.

Industry experts agree that public relations are a growing requirement in Web3 marketing. Content generation is a massive field, and marketing technology is changing rapidly as we see AI, decentralized communities, and blockchain apps delivering more control directly to our users.

Influencer marketing

influencer marketing

Influencer marketing agency experience can quickly deliver successful campaigns to community managers, and experienced marketers stand to benefit from adapting quickly to the nuances of the Web3 world.

Leading Crypto marketing courses will cover these key topics - and as you learn how to use these in your marketing campaigns, you'll become invaluable to any web3 marketing agency CEO or web3 project launch.

Build Your Skill, Build Your Career

Looking to excel in your marketing career or enhance your project's success? Tons of opportunities await those with the foresight to grow their skill set. Join the few who are ready to market the work of the innovators who form the next generation of the internet.

Luckily, there are some Web3 courses and learning resources available online. Discover the best Web3 courses in 2022 below, which can help kickstart your Web3 career!

Our Top web3 marketing courses

top web3 marketing courses

Here are the best courses built for Marketing Professionals or Project Owners to get ahead. Take a look at these and let us know your thoughts:

Bonus: Let Tim walk you through the reviews:

Lunar Academy

Lunar Academy is brought to you by the Lunar Strategy Web3 Agency

This full-scope course is the first of its kind in the industry. Lunar Academy aims to improve the Web3 industry and especially enable experienced marketers, project owners, and community managers to seamlessly onboard into Web3.

As a project owner, you'll get invaluable insight into what it takes to launch a successful campaign - and make the best web3 launch possible for you and your team.

Examples of topics Lunar Academy covers:

  • Building partnerships between Web3 projects
  • Paid advertising in the Web3 world
  • Getting started with public relations in Web3
  • The role of social media in Web3
  • How to grow your Web3 community
  • Planning, strategy & prices in Web3
  • Getting started with Influencer Marketing web3

Length: Learn at your own pace

Additional information:

  • Get trained by industry-leading experts from Lunar Strategy, a leading marketing agency.
  • Get access to resource documents, including, for example, email templates, checklists, and social media content ideas.
  • Two different packages are available. Option 1 is the self-paced Lunar Academy course, and option 2, the Lunar web3 Pass, includes mentoring sessions, access to private Web3 networking events, and more.

Ready to jump into Web3?

Sign Up Today

Third Academy

Third Academy

Third Academy guides you through engaging content with non-traditional learning. In partnership with industry experts from the blockchain marketing agency, Hype, they've built a course providing hands-on knowledge. The course' Web3 Marketing 101' suits crypto curios and enthusiasts, community managers, and experienced digital marketers.

Examples of topics Third Academy covers:

  • Partnerships & Influencers
  • Storytelling
  • NFTs
  • Token Launch Strategies
  • Community Engagement
  • Developer Relations & Marketing
  • Social media marketing in web3
  • Crypto Trends

Length: 8 weeks

Additional information:

  • Third Academy's goal is to teach the fundamentals of how to build engaging marketing plans for Web3 projects.
  • The courses they offers are free and tailored.
  • Get trained in small, live classes.
  • Get three months of job-placement support.

Want to apply?

Click the "Join the Waitlist" button halfway down this page.

Closing thoughts

Lunar has many resources for you to review and browse on our website if you are looking to kick-start your Web3 career or get your project off the ground. We hope the article and links above have helped you to find valuable content.

When launching campaigns and projects, consider some of these pointers as you go:

  • What are some practical ways to measure the success of your Web3 marketing efforts and track critical metrics?
  • How can you build and engage with a community of supporters and advocates for your Web3 project?
  • How can you integrate your marketing efforts in Web3 with other aspects of your overall business strategy?
  • What common challenges and obstacles do businesses face when marketing a Web3 project, and how can they be overcome?
  • How can you stay up-to-date with the latest trends and developments in Web3 marketing and adapt your strategy accordingly?

We hope you'll have found the answer to at least two of these right here on this page!

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
Mastering DePIN Marketing: A Complete Guide for 2024
Mastering DePIN Marketing: A Complete Guide for 2024
Lunar Capital’s Strategic Crypto Fundraising Guide: A Brief Overview
Lunar Capital’s Strategic Crypto Fundraising Guide: A Brief Overview
Top Web3 Marketing courses
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