The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

The roles in a thriving community: Community Manager and Community Moderator

11 min read
Aug 22, 2022

Managing a community is essential for a business in Web3 and crypto for several reasons. First, it helps build and maintain trust with users. A strong community can provide valuable feedback that can help improve the product or service. It can also act as a sounding board for new ideas and help to spread the word about the business. In addition, a well-managed community can support and assist users, helping create a positive experience. However, running a Web3 community is not a one-man show. It takes a team of dedicated individuals with different skill sets to make it successful.

With that said, several essential roles must be filled for a community to be effective. This article will look at the roles of the community manager and the community moderator.

What is a community manager?

The community manager is responsible for the overall management of the community, including setting the goals and objectives and planning and executing activities that will help achieve those goals. The community manager is also responsible for maintaining relationships with community members and providing support and assistance when needed. In addition, the community manager should actively promote the community and recruit new members.

What is a community moderator?

The community moderator is responsible for moderating the community forums and ensuring that discussions remain on topic. This includes monitoring posts for spam or abusive behaviour and taking action as necessary. The community moderator also helps to keep the forum organized and flowing by providing structure and guidance. In addition, the community moderator may also be responsible for creating and enforcing community guidelines. Both the community manager and the community moderator play essential roles in the success of a community. Without both, the community would likely be less effective.

Hire an agency to manage your community full time

Outsourcing your community management to an agency is a great way to ensure that your community always has someone there to manage it. This can be especially helpful if you have a large or active community. An agency can provide the workforce necessary to keep up with the day-to-day management of the community and provide support when needed.

Remember, the aim of community building for Web3 entities is not to have every community member actively involved every day but rather to have a dedicated group of users that feel ownership over the space.

When you have this passionate group, they will organically bring in new members, keep the quality high and make your job 10x easier.

There are a few key things to look for when hiring an agency:

  • The agency should have experience managing communities for Web 3 entities.
  • The agency should be proactive and have a clear plan for how they will manage your community.
  • The agency should be responsive to your needs and be open to feedback.

A Web3 agency such as Lunar Strategy, for instance, offers its clients a plan of action based on the objectives mentioned by clients. Lunar Strategy's team takes the first step to introducing one of their community managers, who sets the tone seamlessly while onboarding new members and creating a sense of belonging within the community.

Community managers at Lunar Strategy will curve the community into personas to target and boost engagement by segmenting active topics and defining objectives to ensure expected levels of engagement are achieved.

Tim Haldorsson
CEO
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
COO
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
COO
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
Writer
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
Writer
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
Top 5 AI Projects On The Blockchain In 2024
Top 5 AI Projects On The Blockchain In 2024
Top 7 Smart Contract Audit Companies 2024
Top 7 Smart Contract Audit Companies 2024
Top 8 Crypto Marketing Agencies 2024
Top 8 Crypto Marketing Agencies 2024
Read Also
May 21, 2024
Mastering DePIN Marketing: A Complete Guide for 2024
Discover the essential strategies for mastering DePIN marketing in 2024. This comprehensive guide covers influencer marketing techniques, PR best practices, social media optimization on X (formerly Twitter), and community building tactics. Learn how to identify the right influencers, craft strategic narratives, execute impactful PR campaigns, and create a thriving community around your DePIN project. By implementing these strategies, you can position your project at the forefront of the DePIN revolution.
May 10, 2024
How To Use Crypto Public Relation Strategies After Launching Your Token‍
This article explores essential strategies for successful post-token launch crypto PR and marketing. Key topics include defining PR goals, crafting compelling narratives, leveraging media relations, building thought leadership, engaging communities, managing crises, and measuring success. By implementing these tactics, projects can boost brand awareness, foster loyalty, and drive adoption.
May 6, 2024
What Running A Crypto Influencer Marketing Agency Looks Like: Lunar Strategy Insights
In this article, we share valuable insights on managing influencers, working with clients, and creating synergy between KOLs and brands in the fast-paced world of crypto.
May 2, 2024
5 Crypto Startups You Need To Know In 2024
This article highlights five noteworthy crypto startups in 2024 that are bringing fresh ideas to areas like AI-powered e-commerce, cloud computing, Layer 2 solutions, Bitcoin development, and decentralized exchanges. Find out what sets these companies apart.
Apr 29, 2024
Lunar Capital’s Strategic Crypto Fundraising Guide: A Brief Overview
Lunar Capital's "Full Guide to Strategic Fundraising with KOLs in the Crypto Space" is a comprehensive resource for navigating the post-halving crypto landscape. Learn about fundraising stages, KOL partnerships, crafting the perfect pitch, and vesting strategies to ensure long-term success in the ever-evolving world of web3.
Apr 25, 2024
Top 5 AI Projects On The Blockchain In 2024
Uncover the transformative potential of five cutting-edge crypto startups in 2024. This article delves into their unique offerings, technological innovations, and impact on industries, showcasing their role in shaping the future of web3 and decentralized solutions.
Apr 5, 2024
Top 5 Crypto Publications To Follow In 2024
This article highlights five leading web3 publications that are essential for staying informed and ahead in the rapidly evolving crypto space. These outlets, including Cointelegraph, The Block, Decrypt, CryptoSlate, and BeInCrypto, offer reliable news, insightful analysis, educational resources, and innovative products to guide readers through the complexities of web3.
Apr 3, 2024
Top 10 European Crypto VC Investment Firms
This article explores how European venture capital firms are leading the charge in shaping the web3 and crypto landscape. It highlights ten top firms, their notable investments, and how they support innovative startups through funding, expertise, and global networks to revolutionize digital interactions and financial management.
Apr 2, 2024
Top 50 Strategic Crypto VC Investment Funds
This comprehensive guide dives into the world of crypto venture capital, exploring how VC funds are driving innovation and growth in the blockchain space.
Mar 31, 2024
Crypto VC Funds: A Beginners Guide To Web3 Investing In 2024
Building the right product and positioning your brand at the right time in a crypto market may be subject to volatility - as is the nature of the crypto market in general.
Mar 31, 2024
Lunar3 Capital: Exploring New Horizons In Web3 & KOL Fundraising
At Lunar, we’ve worked tirelessly across the span of 5 years, working closely with the finest innovators and ideators in crypto to bring them closer to their goals, raise capital, and develop their communities.
Mar 31, 2024
THE LUNAR STRATEGY APPROACH TO BLOCKCHAIN MARKETING: WHY PR MATTERS IN WEB3
Blockchain is revolutionizing marketing strategies, offering brands unprecedented transparency, security, and customer trust.