PixelPix

Challenge

Pixel Pix is the first play-to-earn game where players have the opportunity to create their NFTs 'from scratch,' or more specifically - from a pixel. Pixel Pix features an iconic design while keeping the familiarity and nostalgia of 'the pixel.' the main idea is construct a vast digital world where pixels are the atoms and the building blocks of the PIXELVERSE environment and economy.

Scope of Work

Paid Ads

We assemble high-level and professional Ad campaigns.

Influencer Marketing

We carefully select influencers in accordance with the needs.

Coming Soon

Objectives

Solution

Pixel Pix is a crypto gaming company that wanted to grow their social media. When we started working with them they had around 7,000 followers on Twitter. Their main goal was to grow the community and get them more engaged.

Initiatives

Campaign details

Our solution was to use influencer marketing on Twitter as well as YouTubers to show their audiences about Pixel Pic. We started with creating a brief about the project that we sent out to some of our top gaming influencers that we have worked with. Many of them were interested in working with us on this project. We decided to do a Gleam Giveaway competition in order to make sure that we got the most out of each influencer and that we could collect the emails as well.

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Key Results

We managed to grow the community to 12,900 followers, an increase of around 85% new real engaged followers on Twitter.

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Lunar Strategy and their team had creative ideas and a deep understanding of crypto & web3. They supported Helio with getting substantial coverage in various top finance & crypto media which really put us on the map

Stijn Paumen

CEO - Helio

Lunar Strategy has demonstrated keen expertise in this field through successful and satisfying deliverables. They communicate thoroughly and responsively, streamlining the workflow and immersing in the tasks. Furthermore, their meticulousness, methodological approach, and foresight are noteworthy.

Tyler Mullins

Founder, Omni Agency

LunarStrategy has been a strategic partner for NFTevening and has brought business consistently over the last few months. They are proactive, reliable and a great communication. I would definitely work with them in the future for marketing purposes.

Théo Sastre-Garau

Co-Founder, NFTevening

We’ve been working with Lunarstrategy for more than one year, and they have proved to be a great and professional team, passionate about what they do. They are always looking for the best services for their clients.

Alina

Coinzilla

Lunar Strategy is great with PR good writers and good connections in the places crypto project want to be at. Would highly recommend it to others.

Toms Selga

CFO, DoRac

With Lunar Strategy’s help, our company was able to recognize our target market, and the campaigns have successfully generated leads. The team proactively and effortlessly touches base on Slack, ensuring a seamless collaboration.

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Marketing Director, DBLR

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We excel at building authentic communities by curating bespoke Web3 and crypto activations for growth-ready companies. Applying our industry-leading expertise gained by collaborating with 100+ Web3 clients and launching more than 1,000 campaigns since 2019, we know what actually works.