Objectives

The challenge was to sell the right to a Russian Oil painting. This oil painting was done by Oleg Tselkov. They wanted to do an auction of the painting and use paid ads, influencers and pr in order to get enough eyes to view the project and join in on the auction.

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Initiatives

We used paid ads on Google, influencers on YouTube and Twitter to build brand awareness. Then for the last bit we also publish a PR article in Cointelegraph in order to generate buzz around the auction.

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Key Results

The NFT painting sold for 30 ETH, at the time it was worth around 120,000 usd which the client was very happy with.

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