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The Full Guide to Strategic Fundraising with KOLs in the Crypto Space
Your Crypto Ecosystem
Growth Agency
We are a Web3-native marketing team, helping projects with everything from go-to-market strategies to authority building and Web3 growth initiatives.
trusted by:
Years in Market
Followers Gained
Happy Clients
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Featured Cases


Polkadot is set to empower a fully decentralized web where you, the user, are in charge. Designed to bridge the gap between private...

ICP Internet Computer

The Internet Computer reinvents compute on blockchain, incorporating more than a 1000 years of R&D effort. Everything is now on-chain.

Rowan Energy

Rowan Blockchain is the world's first low-carbon Blockchain. Our blockchain uses a super low powered (therefore low carbon).


Nuco.Cloud is a decentralized cloud computing platform, making high-power computing easy to get and cost-effective.


Aarnâ Finance is a DeFi (Decentralized Finance) platform aiming to make complex financial instruments accessible to a wider audience.

Oasis Network

Network - the missing piece for Web3 privacy. Add confidentiality to dApps on any EVM network. High throughput, low fees, and security...
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Social Media Management

Building up the awareness of the brand and the problems they are solving. Building up the social media community and establishing...

GTM Strategy Development

We create a comprehensive go-to-market strategy for your project to ensure that all the moving part work for a single purpose – grow your...

Influencer Marketing

We at Lunar Strategy have been working with Influencer Marketing in the web3 space for the last 3 years evolving how we work, which...

Public Relations

Lunar Strategy are contributors to some of the leading publications in the crypto space, and we have a large network of connections...

Web3 Paid Advertisement

Our paid advertising solutions includes everything from strategy, ad creatives to picking the most suitable platforms to get the best possible chance of reaching your paid ads goals. At Lunar Strategy, we have managed 50+ paid advertising, working around policies and mastering the best practices of each platform.

KOL Fundraising

At our investor arm, Lunar3 Capital, we have access to the top key opinion leaders in the crypto space and have established relationships with the market movers in the industry. Lunar3 helps great start-ups fill out KOL investor rounds with suitable partners for your project.

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Stijn Paumen
CEO - Helio
Lunar Strategy and their team had creative ideas and a deep understanding of crypto & web3. They supported Helio with getting substantial coverage in various top finance & crypto media which really put us on the map.
Tyler Mullins
Founder, Omni Agency
Lunar Strategy has demonstrated keen expertise in this field through successful and satisfying deliverables. They communicate thoroughly and responsively, streamlining the workflow and immersing in the tasks. Furthermore, their meticulousness, methodological approach, and foresight are noteworthy.
Omni Agency
Théo Sastre-Garau
Co-Founder, NFTevening
Lunar Strategy has been a strategic partner for NFTevening and has brought business consistently over the last few months. They are proactive, reliable and a great communication. I would definitely work with them in the future for marketing purposes.
Our blog is a dedicated channel for our team to share unique marketing insights we’ve learned during our years in web3 marketing.
July 23, 2024

Investing In Crypto Projects Before Listing? Here's What You Need To Know

Learn how to identify, research, and purchase promising cryptocurrencies before they hit major exchanges. This guide covers pre-listing investment strategies, risks, and legal considerations for 2024's crypto market.
July 17, 2024

Top Crypto AI Conferences To Attend In 2024

We've shortlisted a list of industry-leading AI Crypto Conferences that are a must attend this year! This list includes Crypto AI in Lisbon, AI Crypto Summit Korea, and the Blockchain Expo (Virtual). These events are essential for anyone looking to understand and leverage the intersection of these transformative technologies.
July 5, 2024

The Lunar Strategy Approach To OTC Deals

Discover Lunar Strategy's expert approach to handling Over-the-Counter (OTC) deals in the crypto space. Learn how they ensure secure, efficient, and profitable large-scale transactions for institutional investors and high-net-worth individuals.
June 7, 2024

Node Sales - 2024's Freshest Crypto Fundraising Narrative 

Dive into the world of node sales, 2024's freshest crypto fundraising narrative. This comprehensive guide explains the concept of nodes, the mechanics of node sales, and the potential benefits for investors, such as earning passive income and contributing to network decentralization. Explore the advantages of participating in node sales, the technical aspects of running a node, and important considerations for investors.
May 31, 2024

Lunar Strategy’s CMO & Head of Influencer Marketing Dives Deep into KOL Fundraising

Dive deep into the realm of KOL fundraising in crypto with this insightful article featuring Lunar Strategy's CMO, Jack Haldorsson. Understand the current fundraising landscape, the significance of influencers, and the challenges and opportunities startups face. Learn about Lunar Strategy's approach to strategic partnerships, investor relations, and the impact of regulatory frameworks. Discover the innovative technologies and methods that will shape the future of crypto fundraising, and find valuable guidance for your own fundraising journey.
May 21, 2024

Mastering DePIN Marketing: A Complete Guide for 2024

Discover the essential strategies for mastering DePIN marketing in 2024. This comprehensive guide covers influencer marketing techniques, PR best practices, social media optimization on X (formerly Twitter), and community building tactics. Learn how to identify the right influencers, craft strategic narratives, execute impactful PR campaigns, and create a thriving community around your DePIN project. By implementing these strategies, you can position your project at the forefront of the DePIN revolution.
Meet the
Lunar Team

Tim Haldorsson


Shann Holmberg


Adam Westerén

Head of Sales

William Rejström

Community Manager
Join Our Team
Join our growing team, learn about our exciting opportunities. Get a chance to work with some passionate, talented and creative individuals.

Jack Haldorsson


Vide Haldorsson

Influencer Manager

Top Blockchain Company


Cointelegraph Innovation Circle


Best Crypto & NFT Agency


ICO Marketing Agency


Top Digital Company

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