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4 Strategies For Crypto Marketing Success

4 Strategies For Crypto Marketing Success

Launching a crypto project is one thing, and marketing the project is another. Considering the competition in the crypto space, simply placing a few ads won’t automatically result in crypto marketing success. You need a fool-proof crypto marketing strategy that involves different verticals to see your WEB3 project truly reach its potential. But how? As a leading crypto marketing agency, we know a thing or two about what it takes to succeed in the WEB3 industry and will discuss four key crypto marketing strategies that can help catapult your project ahead of its competitors.

4 Crypto MarketingStrategies That Will Make Your Project Successful

Keep Your Audience Engaged

The thrill of waiting for your favourite web series after the trailer launch cannot be described. Not only web series, but if you look at any major event, you will notice it creates hype. And guess what, the same rules apply to the crypto world.

You need to create massive anticipation for your crypto launch.

For this, you need to keep pushing updates about the crypto launch. Keep your audience informed about which milestones your project achieved, the next plan on the roadmap, when the crypto ICO will go live, etc. To push updates about your project, you can use calendar sites like ICOCountdown, ICObench, CoinMarketCal, and Coindar.

Use Referral Programs To Incentivise Word of Mouth

Referral programs have one of the highest conversion and retention rates among all marketing channels. The math is simple. We would trust a product if a friend referred it. And so does everyone.

When you incentivize this word-of-mouth marketing, you will create a loyal customer base. In a referral program, you reward the promoter and the referral. This way, you create a win-win situation for everyone.

Apart from referral programs, you can also run affiliate marketing programs. These programs bring more traffic as affiliates often have an existing customer base. Juggernauts like Coinbase and Binance also have their affiliate marketing programs. This indicates the effectiveness of word-of-mouth marketing.

This strategy is also incredibly powerful when used as a SaaS Marketing Strategy to Grow which you can read more about by clicking the link.

Airdrop Tokens

Thanks to many airdrop scams, airdrops are not as popular as they used to be. Nonetheless, airdrops still create the most buzz.

During airdrops, you distribute free crypto tokens to those who register for them. As this distribution is free, it attracts more people, thereby increasing your reach. Not only wide reach, but airdrops also bring liquidity for your crypto project.

Similar to ICOs, there are airdrop calendars too. Push your airdrop alert into sites like AirdropsAlert or Airdrops and see the hype.

Check out Top agencies to help you with marketing.

Run Marketing Campaigns On Social Media And Do Email Marketing

Social media is central to your crypto marketing success. If you wish to receive massive attention, social media is the go-to channel. Try to push ads on as many platforms as you can. Use Twitter, Facebook, YouTube, and Reddit. Additionally, you can use platforms like Steemit and Publish0x to target crypto enthusiasts. If you have a good budget, you can also leverage influencers to spotlight your crypto project.

Moreover, be active on social media among crypto circles. Try to participate in discussions, post your opinion about crypto events, and much more.

Next, use email marketing. Yes, email marketing is not dead yet. It is amongst the best marketing channels. Leverage email databases and send weekly newsletters to your potential customers. You can also push airdrops and other event updates directly into your customer’s inbox.


The Crypto market is flooded with new projects every month. To stand out from the noise, you have to adopt an effective cryptocurrency marketing strategy. An ideal crypto marketing campaign involves all - pushing updates, referral programs, airdrops, social media marketing, and email marketing. Further, you can also use SEO and content marketing to bring organic traffic to your crypto website.

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4 Strategies For Crypto Marketing Success
Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.

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