The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

Top 5 Crypto PR Agencies for 2024

6 min read
Jan 5, 2024

Are you preparing to launch your crypto and blockchain projects in 2024? Running an effective marketing campaign is an essential form of crypto PR marketing.

Fortunately, you can enjoy significantly increased visibility and everything that follows with the right agency by your side. Best crypto PR firms are specialized teams of professionals, well-versed in the nuances required for crafting successful campaigns specific to the crypto industry.

With expert marketing, you'll maximize your exposure and drive conversions by reaching key audiences that mass media alone cannot reach. To give you a head start on finding the perfect agency for your crypto project, we've compiled our list of the top five Crypto PR agencies to watch out for in 2024.

Best Crypto PR Agencies 2024

Let’s look at some of the top crypto PR agencies to watch in 2023:

1. Lunar Strategy

lunar strategy homepage

If you are looking for a wealth of industry knowledge to set your project apart with expert marketing, look no further. Lunar Strategy is a blockchain marketing agency based in Lisbon with a global team of experts in crypto and Web3.

The marketing and blockchain pr agency specializes in crypto marketing services tailored to the unique needs and goals of projects to help them experience rapid and sustainable growth.

lunar strategy services

Lunar Strategy's digital marketing services for crypto and Web3 projects include paid media coverage, influencer marketing, PR services, thought leadership, brand strategy, social media channels, community management, a marketing strategy, and much more to appeal to and persuade your ideal target audience.

The crypto marketing agency has a proven track record for taking their clients to the moon and beyond with a curated crypto PR strategy, actionable techniques, and dedication to making the projects of clients a roaring success.

lunar strategy - the web3 marketing agency on a mission

Click here to schedule a discovery call with the Lunar Strategy team to discuss how we can help your crypto or NFT project reach its maximum potential.

2. NinjaPromo

ninja promo homepage

NinjaPromo is a leading digital marketing agency dedicated to boosting crypto projects through marketing solutions, branding, and creative design in B2B, blockchain, FinTech, and SaaS.

Data-driven marketing services include organic social media management, SEO, paid social ads, influencer outreach, email marketing, Public Relations, video production, web design and development, branding, and more.

NinjaPromo also readily embraces change, constantly evolving its methods to stay on the cutting edge of the digital marketing industry. The team helps crypto companies navigate the complexities of online marketing while enabling businesses to succeed in the digital age.

NinjaPromo is a leading crypto public relations firm. Their PR cryptocurrency efforts help any project that is looking for crypto PR.

3. Single Grain

Single Grain homepage

Single Grain is a full-service marketing agency with extensive experience in cryptocoin PR. Their services include SEO, content strategy, public relations, and more. They have worked with many high-profile clients in the blockchain space and are known for their creative approach to PR campaigns.

The marketing agency has been dedicated to driving continuous growth for companies like Amazon, Uber, and Salesforce since 2009. It provides services like paid media, SEO, content marketing, CRO, and Web3 services, such as crypto marketing and NFT marketing.

This is one of the leading marketing agencies that focuses on its creative approach toward web3 marketing and public relations and prides itself in staying abreast of all the market trends to implement for its clients.

4. Blockwiz

Blockwiz homepage

Blockwiz is one of the leading crypto PR agency specializing in crypto influencers' campaigns, content marketing, crypto PR services, community management, and SEO.

Founded in 2008, Blockwiz offers various blockchain marketing services such as press releases, media relations, influencer marketing, and content creation.

This blockchain PR and growth agency comprises professionals with blockchain technology and traditional public relations experience, having run 600+ marketing

campaigns.

5. Crowdcreate

Crowdcreate homepage

Crowdcreate is one of the best crypto public relations agencies based in California, specializing in blockchain and cryptocurrency. Their team provides services such as press releases, media relations campaigns, content development, and influencer marketing.

This blockchain and crypto PR agency works with any crypto companies, from startups to Fortune 500 companies, to help them build visibility and credibility in the crypto sector.

Crowdcreate has been providing crypto PR services since 2017 and has thus far raised over $250 million across 500+ successful client projects. The agency has built a proprietary network of investors, influencers, and strategic partners to facilitate project growth.

What Is The Significance Of PR In Crypto?

benefits of an expert marketing agency

Public Relations in the crypto industry means much more than just press releases; it’s a marketing technique that enables projects to get their message in front of their ideal audiences. Dealing with the right PR firm can be the difference between success and failure.

Crypto and blockchain PR helps projects build relationships with influencers, media outlets, other crypto companies, and industry partners interested in cryptocurrencies, blockchain technology, and related topics. By leveraging these relationships, you can create buzz around your crypto project, increase brand visibility, and establish authority within the space.

Why is it Essential to Use Experienced Marketing Agencies for Your Public Relations?

lunar strategy tweet

Having a strong PR strategy is essential for businesses in the crypto industry looking to succeed. A crypto public relations agency can be a valuable partner in helping you achieve positive PR coverage and establish thought leadership in the crypto space.

There are several reasons why using a blockchain PR company for your PR efforts is essential to success:

1. Expertise

navigate the complexities of this rapidly-changing field

A good crypto PR agency will have a team of professionals with in-depth knowledge of the crypto space and experience in developing and executing successful PR campaigns. They can help you navigate the complexities of this rapidly changing field and effectively communicate your message to the right audience.

2. Networking

connect with the right people

A crypto public relations agency will have established relationships with key influencers and media outlets in the crypto world, which can be a significant advantage in getting your message out to the public. They can help you connect with the right people and get your brand in front of the right audience.

3. Strategy

effectively communicate your message and build your brand

The best cryptocurrency PR firm can help you develop a comprehensive PR strategy that aligns with your business goals and targets the right audience. They can also provide valuable insights and recommendations on optimizing your PR efforts for maximum impact.

Overall, using a blockchain PR company is essential to success in the highly competitive world of cryptocurrency and blockchain tech. With their expertise, connections, and strategic approach, they can help you effectively communicate your message and build your brand on various crypto platforms.

How To Pick A PR Agency For Your Crypto Project

The importance of choosing the right marketing and PR services in the cryptocurrency industry cannot be overemphasized. Blockchain PR companies must follow effective strategies for blockchain and cryptocurrency to remain competitive and ensure success in this rapidly evolving sector.

fine the perfect pr agency for your crypto project

When scouting a marketing and PR firm to help take your blockchain technology and cryptocurrency project to the moon, it is crucial to keep certain factors in mind.

1. Experience

First and foremost, you should consider the agency’s experience in the crypto market and expertise in cryptocurrency and blockchain tech marketing. It is also essential to look at their track record with other projects, as this will give you an idea of how successful they have been in delivering results.

Inquire about the agencies' experience working with major news outlets or other high-profile websites, as this could significantly impact whether or not your project will be given attention in mainstream media and reach its intended audience.

2. Review their services and pricing

You should review their services and determine whether they suit your specific needs. Ask them about their pricing structure according to your predetermined PR budget and if they can accommodate any changes or requests.

3. Portfolio and communication

Assess the quality of their portfolio and review how well they communicate with their clients via client reviews - this is especially critical when working with a virtual team. Make sure that the PR agency can understand your company’s mission statement and goals - understanding why your product exists will ensure that the agency can create content that truly resonates with your audience.

When looking for a crypto-focused service, it is best to look for a PR agency that can help with your needs and niche, social media relations, content marketing, and influencer outreach.

PR companies operating in the blockchain industry need to understand the intricacies of cryptocurrency and blockchain technology and stay abreast of the latest trends to ensure successful campaigns and deliverables are tailored to your needs.

4. Customer support

When choosing a PR agency, consider its customer service capabilities. Open communication and feedback loops are key to making sure that any project runs smoothly, so please make sure that the team you choose offers responsive customer support that works for your timeline.

Additionally, ensure that channels are accessible and able to adapt if changes need to be made as perspectives shift rapidly during campaigns.

5. Social media and search engine visibility

It is also essential to consider the agency’s experience with different social media platforms and whether or not they have experience using platforms specific to the crypto ecosystem, such as Twitter and Discord. This will be essential for creating an integrated strategy across different channels.

Assess their understanding of search engine optimization (SEO) techniques to determine how visible your project will be online when potential customers search for related information or products.

Ask if the top crypto PR agency has any contacts with crypto-related media outlets. A solid network of contacts can help ensure your project receives the coverage it needs to succeed.

6. KPIs and metrics

Finally, ensure the crypto or blockchain marketing and PR agency has a transparent model for measuring success. Your KPIs and metrics reflect valuable insights into how your crypto PR marketing efforts are performing. This could include tracking website visits, social media engagements, and brand mentions.

These combined factors can help you select the right public relations and marketing agency to unlock the most significant potential for your blockchain projects in 2023.

Consider if the PR firms you are evaluating can tailor a PR strategy unique to your crypto project, including efforts such as thought leadership articles and executive campaigns to build brand authority.

The best crypto PR agencies can help blockchain projects succeed regardless of where they are in the growth cycle; From crypto startups to the blockchain industry giants. PR services are a nuanced set of techniques that can be perfectly adapted to the specifics of any crypto company.

What To Avoid When Looking For A Crypto Public Relations Agency

Here are three things to avoid when looking for a PR agency for your blockchain and cryptocurrency company:

waht to avoid when looking for crypto pr agency

1. Avoid agencies that make unrealistic promises or guarantees.

While a good agency can help increase blockchain companies project's visibility and credibility, it's essential to be realistic about the results that can be achieved. Be wary of agencies that promise to get you featured in major news outlets or significantly increase your market cap overnight.

2. Avoid agencies that use spammy or unethical tactics.

Some traditional PR agencies may use tactics like spamming journalists with unsolicited emails or using fake social media accounts to promote their clients. These tactics can not only be ineffective but also damage your reputation.

unethical tactocs damage your reputation

3. Avoid agencies that lack transparency.

Working with a blockchain and crypto marketing agency that is transparent about its processes and strategies is essential. Make sure to ask questions and get a clear understanding of what the agency will be doing to promote your project. It may be a red flag if an agency is unwilling or unable to provide clear answers.

Overall, it's essential to research and choose a reputable, transparent, and ethical crypto PR agency that can deliver results professionally and ethically.

FAQs

How can good PR benefit your crypto projects?

When you have a solid PR plan for your crypto project, it helps you share what makes your project special and earns trust and credibility in the industry. This is crucial for building strong relationships with important influencers, media, and potential investors.

How expensive are cryptocurrency PR agency services?

The cost varies, so it's best to talk directly with a crypto PR agency for specific details. Schedule a meeting to discuss their charges and see if it aligns with your budget. Be mindful of monthly expenses and ensure they won't strain your finances.

It's crucial to find a balance between promoting your business and managing your budget responsibly.

Final Word

Selecting the best crypto PR agencies in 2024 is essential to unlocking the maximum potential of your project. With an effective strategy and a dedicated team, you can ensure that your project will be seen by more people and effectively communicated to potential customers.

To ensure success in 2024, assess all factors before selecting and ensure that your chosen cryptocurrency PR company has experience with cryptocurrency projects and understands your organization's goals.

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Check out our Web3 PR case studies

Lunar Strategy Case Studies
Tim Haldorsson
CEO
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
COO
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
COO
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
Writer
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
Writer
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
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