The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

Top 5 Web3 Agencies in the USA for 2023

9 min read
Dec 8, 2022

The widespread adoption of Web 3.0 technologies in society is increasing rapidly.


Web2 and Web 3.0 companies compete for a spot in the digital limelight amidst the current marketing revolution.

With the appearance of more Web 3.0 companies and more Web2 companies pivoting into the decentralized web, the demand for Web3 marketing agencies with expert knowledge in both the Web3 space and traditional marketing increases.

Traditional digital marketing remains the foundation of marketing regardless of how the web evolves.

Are you looking for a leading Web3 marketing agency that can take your crypto project to the moon?

We have compiled the top five Web3 marketing agencies in the USA for 2023.

First, let’s guide you through what Web3 marketing is and why it is essential for projects to prioritize marketing in the current decentralized structure taking over the web.


What Is Web3 Marketing?

Web 3.0 marketing combines the foundations of digital marketing and the Web3 tools the metaverse and blockchain technology unlocks.

With the widespread transition of the web to a decentralized structure, new and existing businesses are exploring ways to remain relevant and thrive in the next generation of the internet.

Companies are eager to go beyond Web2 marketing strategies to get a competitive edge in the industry. With so many new technologies emerging, staying abreast of all things Web3 marketing while simultaneously running your business can be overwhelming.

The solution is partnering with an expert Web3 marketing agency to ace your digital marketing efforts so you can focus on what you are good at.

How to prepare your brand for Web 3.0 Marketing

The Web 3.0 marketing revolution has begun. There is evidence that there are initiatives in progress already with some of the biggest names in the world. Facebook changed its name to Meta. The corporation also invested in the Metaverse.

Web 3.0 – the latest internet technology enabling seamless communication between site visitors and web developers via a seamless interface is taking over. Those businesses are already integrating Web 3.0 technologies and reaping the benefits of this tech.

Preparing to market your Web 3.0 brand doesn't have to be tricky or complicated. Having a good understanding of the platforms that most of the early adopters of Web 3.0 technology and starting your marketing is a tactic already providing rich rewards for projects.

Trying to stay ahead of the latest trends and social media platforms seems great initially, but it is a tactic that might not be the best for scaling in the long term.

The best advice we can give is to do as much research on agencies in the Web 3.0 space and make sure you engage with them. Don't try and do it on your own. Web 3.0 is fast-moving. The changes are almost impossible to keep up with.

Social media is changing, community management is changing, and content creation is changing. It can only benefit you if you put your faith in an agency that engages with the Web 3.0 space daily.

You know the old saying:

"If you want fish it's probably a good idea to go fishing."

What Is A Web3 Marketing Agency?

Web 3 Marketing Agency promotes products, services, and NFTs within the Internet3. Internet3 agencies employ cutting-edge technologies that help businesses connect to potential clients using Web 3.0.

Community marketing, management of communication channels and social media networks, community engagement, and targeted marketing strategies are used by agencies to provide rich value for Web 3.0 projects and exclusive access for their communities.

Let’s outline some of the benefits of working with a top-class Web3 marketing agency:

The Benefit Of A Web3 Marketing Agency

If you are in the initial marketing phase of your project, ready to launch, or post-launch, it’s never too late to get some experts on your side for maximum exposure and reach.

If you are serious about rapid expansion for your Web3 project, you should contact a Web3 marketing agency that can guide you through your marketing efforts or even take it over for you if you wish.

Are you still wondering if it’s worth it? Here are some of the benefits that come with working with some of the pioneers in the space:


An Expert Approach

Not everyone is a marketer.

Marketers act as the user-friendly middleman between businesses and their audiences to ensure the message is formulated, distributed, and received correctly.

Working with experts can differentiate you by combining your valuable project with the complex digital marketing efforts required to get the reach and engagement you deserve.


Your Vision Is Important

Your marketing agency is an external extension of your team and thus needs to hold itself accountable to deliver the best service for you.

Through consistency, transparency, and accountability, a Web3 marketing agency will help you build your vision through long-term scalability and sustainable community expansion.


Tools And Trends

Every day, there is a new tool and trend in the dynamic Web 3.0 space. Most of the tools needed to expertly target your audiences, analyze your followers, and create the best content usually come at a price.

Furthermore, it is important to explore trends daily to stay on top of new developments and trending topics.

Partnering with an expert marketing agency gives you access to the latest trends and tools in the industry, keeping you one step ahead of the competition.

Beyond these are valuable benefits to consider, like targeted campaigns, PR exposure in leading publications, social media marketing, industry connections and expertise, and the list goes on!

If you are serious about scaling your project, then a Web3 marketing agency is certainly worth considering.

What Does Web3 Marketing Mean For Marketing?

Web3 provides easy access for fans and creators. This will mean that individual consumers are not required to rely on intermediary giants such as Google or Facebook.

Web 3 marketing combines blockchain technology and digital marketing principle in a marketing revolution that changes how people think about Internet technology. Web 3.0 marketing includes a variety of techniques in order to reach audiences with advanced privacy, transparency, data security, Web 3.0 knowledge, and more.

Your marketing approach in Web 3.0 has to place the audience and their privacy first while conveying your unique message via transparent and authentic marketing campaigns.

So, how can you choose the best agency for your project?

Consider This When Choosing Your Web3 Marketing Agency

Your crypto project, NFT collection, or GameFi platform is unique, and therefore it is important to choose the best Web3 marketing agency for your project’s goals and needs.

Beyond significant technical knowledge, data transparency, and professionality, you must ask yourself whom you trust enough to be the intermediary between you and your ideal community.

This will be how your audience perceives you and what you offer, so choose wisely.


Do Your Research

There are many Web3 marketing agencies in the space, and some stand out above the rest.

A bit of research, and the rest of this article, will be of great assistance when you explore all the agencies, their prices, and their portfolios.


Prepare Some Questions

A Web3 marketing agency can more easily determine if and how they can help you experience rapid growth if they have all the relevant details about your project.

A full-scope onboarding is unlikely to occur in the initial engagement before both sides agree on the partnership.

Make sure you know what you want to get out of your marketing efforts so you can communicate your expectations, and the agency can inform you about its ability to meet them.


Credibility Check

It is not complicated with today’s technology to do a surface background check on a Web3 marketing agency to ensure you invest your resources into a credible and reputable entity.

LinkedIn, Twitter, and website content are informative sources when checking the credibility of an agency. If the team has made their identities public, has a considerable following online, and has excellent and authentic reviews from former clients, this is a green light.

If the marketing agency has a buggy website, lacks a social media presence, and comprises an anonymous team, it would be advised to avoid taking a risk with your resources or reputation.


List Of Services

Finally, you need to ensure that the services of the Web3 marketing agency you choose will align with the marketing techniques you require. Do you need a specialized marketing approach or a full-stack strategy?

Consider some options before deciding whom you will choose to carry your brand reputation and facilitate your online image.

Let’s look at the top five Web3 marketing agencies in the USA for 2023:

Top 5 Web3 Agencies In The USA For 2023


Coinbound

coinbound homepage

Coinbound is an NFT and cryptocurrency marketing agency that works with major brands in the space to boost brands with targeted growth. After entering the crypto scene in 2018, the Coinbound team has helped many crypto brands launch campaigns that reached millions on social media.

Services

  • Influencer marketing
  • Thought leader marketing
  • Community setup
  • Social media management
  • PR
  • Twitter community management
  • SEO
  • Web 3.0 blogs
  • Fractional Web3 CMO
  • Web3 executive networking

Notable clients

Metamask, Tron, Gods Unchained, Nexo.

Single Grain

single grain homepage

Single Grain is a full-service digital marketing agency focusing on data-driven approaches to get the results you want. Having worked with big names in business, Single Grain tailors its expert approach to amplify conversions in the competitive Web3 marketing space. Founded by Eric Siu, the Single Grain team comprises experts in hands-on Web3 product marketing strategies.


Services

  • SEO (Search engine optimization)
  • (Pay-per-click) PPC: Google and Facebook advertising
  • Conversion rate optimization
  • Cryptocurrency marketing
  • NFT marketing.


Notable clients

Amazon, Uber, Lyft, Airbnb, Semrush.

Crowdcreate

crowdcreate homepage

Crowdcreate is an award-winning full-service consultancy and crypto and NFT growth marketing agency in the blockchain industry since 2017. Being named “Top Crypto Marketing Firm” by Forbes, CoinBureau, and Boxmining, Crowdcreate also runs one of the largest crypto networks to help Web 3.0 companies with rapid growth.


Services

  • Strategy and consultation
  • Influencer marketing
  • Blockchain marketing
  • PR and communication
  • Social media marketing
  • Custom marketing plans.


Notable clients

Lenovo, Amazon, The Sandbox, Pelorus Equity Group.

OMNI Digital Agency

omni digital agency homepage

OMNI is a full-service digital agency creating innovative solutions for companies of every size and niche. A growing and empowered start-up, OMNI comprises creative experts that welcome any project to their scope. The digital agency was founded in 2011 by entrepreneurs, tech enthusiasts, and experts who find inspired approaches to help Web3 companies scale and gain a competitive edge in any niche.


Services

  • Branding
  • SEO
  • Digital Marketing
  • Social media marketing
  • UI/UX

Lemonade

lemonage homepage

Lemonade is a Web3 marketing agency using its bold perspectives to develop long-term growth and sustainability for its clients. The agency aims to position its clients as leaders within the digital revolution, which we are currently in the middle of. Trusted by notable brands worldwide, Lemonade offers integrated full-service campaign support, and insight toward blockchain, crypto, and NFTs.


Services

  • Integrated campaigns
  • Social media management
  • Community management
  • Content creation and ideation
  • Influencer marketing
  • Paid media.


Notable clients

IMAX, Manta, VICE TV, Netflix, TikTok, Meta.

The Services You Need For Marketing Your Web 3.0 Project In The Metaverse

In the ever-evolving Web3 marketing landscape, there are a few cheat sheets to next-generation marketing that, if done correctly, are proven to generate significant interest, reach, and conversions.

So what are the go-to marketing techniques to get more eyes on your Web3 project fast?


Content Creation

Creating quality content on a consistent pace is one of the most basic yet important techniques for building your online presence and creating a thriving digital community on your social media platforms.

Your unique, creative, and authentic content needs to catch the attention of your target audience to persuade and inspire them to take a predetermined action.


Targeted Ads

Targeted ads are a form of marketing specifically tailored to your specific target audience.

These ad strategies are often based on demographic information, such as age, gender, interests, or location, but can also be based on more specific information, such as past purchase decisions or websites visited.


Data-Driven Marketing Strategies

The data speaks. You need a Web3 marketing agency that puts equal effort into marketing and analysis.

Make sure you adhere to data security, design seamless interfaces, and set up data privacy measures for the safest user experience powered by blockchain technology, when possible.

The most crypto companies have a proven track record of privacy and security, so users can rest easy knowing their own data is protected.


It is crucial to circle back to campaigns and content marketing strategies to evaluate how your community is responding to them by considering conversions and metrics like cost per acquisition (CPA).

4 marketing funner metrics every web3 project should measure


Search Engine Optimization

SEO is a marketing strategy that uses search engine optimization techniques to improve your website’s visibility and organic search traffic. A Web3 marketing agency can optimize a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. Key aspects of SEO include optimizing a website’s titles, metatags, and content to make it as relevant as possible to specific keywords or phrases that people are likely to type into Google search.


Community Building

There are levels to building and maintaining an active, authentic, and engaged community in the early stages of your Web3 project. A rapid disillusionment was caused by the lack of freedom, privacy, and transparency of centralized systems, resulting in a great awakening regarding user data, user security, more control, and brand transparency.

Beyond posting regularly on social media platforms, community building requires genuine dedication, time, and effort for your community members to feel valued and inspired to interact with your project.


Thought Leadership

Remember that you aim to establish yourself as an authority in your niche and the wider industry. Partner with a Web3 marketing agency that can get your expertise and insights published in one of the leading publications in the space, and this will instantly propel your position in the space.

How would it feel to see your project featured next to leading brands and thought leaders in Web 3.0? With a leading agency on your team, this could be a reality.


Influencer Marketing Campaigns

Working with influential personalities in the space is an effective marketing strategy to reach broader and more engaged audiences via a third-party influencer. Instead of targeting a group of people with the same interests, it is a practical solution to partner with an influencer in the specific niche and reach a mutually beneficial agreement toward marketing your Web3 project.

Read this article about the benefit of influencer marketing:

https://mirror.xyz/0x5656ca7Ea5b49755bEE1f32DB72Ef53195a9356E/CF4Rk2506l1WBB3QBWjHwFhGy7Z95jYPXUHB-kreEto


PR

Public relations (PR) is an important part of establishing authority in a web3 marketing campaign. By creating a positive image for your product or company, you can generate more interest and trust from potential customers. PR can also help to build relationships with key stakeholders, such as journalists, bloggers, and other influencers.

By carefully crafting your message and reaching out to the right people, you can increase awareness and interest in your product or company.

Read this guide to help you grow your Web3 project with public relations.

This short explainer video can help you understand the importance of PR in crypto:



Final Word

Your marketing efforts and communication strategy in the Web3 space have the potential to make or break your project. Due to the inherent community-centrism echoing throughout the decentralized web, your audience is effectively your largest priority if you want to set yourself apart in the competitive world of crypto marketing.

Partner with a Web3 marketing agency that can meet all your needs, exceed your most optimistic goals, and build a sustainable culture for your Web3 project.


Get In Touch With Our Web3 Marketing Experts


Lunar Strategy is leading the charge in the Web3 marketing revolution. With an expert and dedicated team, Lunar Strategy tailors their innovative marketing approach according to your needs to ensure an actionable strategy is executed toward your project’s goals.

Featured in leading publications and alongside top Web3 marketing agencies, the team is equipped to provide rich value and insight to clients to set them apart within their niche and the wider industry.


Considering the numbers, Lunar Strategy has worked with over 100 clients, raised over €15 million, and expanded to over 20 employees, with a team-based mainly in Lisbon and across the globe. Stay ahead of the curve with Web 3.0 marketing strategies for targeted growth, sustainable community building, and long-term authority in your niche.

Check out our brand-new website by clicking the URL link below!

Lunar Strategy Homepage

See more about our expert Web3 marketing solutions here:

https://lunarstrategy.com/services

Bonus Information:

The gist of Web3 marketing can come down to these crypto marketing techniques:

  1. Community management in all shapes and forms; your community is one of your top-tier priorities.
  2. Content marketing; use your access to blockchain technology and Web 3.0 marketing tools to create content that will catch your audience's attention and inspire them to get involved in your project.
  3. Lunar Strategy or other crypto marketing agencies; there is a lot riding on who you pick as your Web3 marketing agency, so choose wisely. The agency should have your complete confidence and trust to make your Web 3.0 project a success.
Tim Haldorsson
CEO
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
COO
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
COO
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
Writer
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
Writer
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
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