The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

Top 5 Web3 SEO Marketing Agencies

10 min read
Jan 6, 2023

As the web3 revolution continues to sweep across the internet, the need for marketing agencies that specialize in SEO within this new ecosystem is becoming more and more important.

To help you make an informed decision when choosing a web3 SEO marketing agency, we've put together a list of our top five choices. 

Each of the agencies listed has proven their effectiveness in helping companies successfully grow their products and services within the Web3 space.

In this article, we'll discuss the strengths of each agency and how they can help you get your business noticed online.

What is SEO in Web3?

what is seo in web3?

Search Engine Optimization (SEO) in Web3 is the process of optimizing websites and webpages for search engine algorithms so they can be more easily found by users searching online.

This includes improving content, user experience, keyword research, link building, website structure optimization, mobile optimization and much more.

SEO in Web3 is essential to making sure that a website is visible to potential customers on search engines like Google and Bing.

The top Web3 marketing agencies are experts in helping businesses achieve success with their SEO strategy.

They also provide effective marketing strategies including research, content creation, implementation, testing and tracking to ensure maximum visibility and return on investment.

A leading marketing agency will identify the best content marketing strategies to reach your target audience, develop a content plan that is tailored to your business goals, and create engaging copy that resonates with your target audience.

They will also work with you to ensure the content is optimized for search engine visibility.

In addition to SEO services, an effective agency will provide other digital marketing services such as social media management, email campaigns, and web design.

In Web3, SEO is the key to building long-term community engaging traffic and growing your project and brand as a powerhouse influencer in your niche and community. It is something that delivers consistent and efficient results once implemented properly.

How to Select a Web3 SEO Agency?

how to select a web3 seo agency

When it comes to choosing a web3 SEO marketing agency for your business, there are several factors to consider. The right Web3 marketing agency will help you increase your website’s visibility on search engines and also assist in driving more leads and sales.

Here are a few tips to help you find the best partner for your needs:

  1. Research and Compare Web3 SEO Agencies

research and compare web3 agencies

  1. Look at different web3 SEO agencies and compare their offerings.
  2. You should look into their services, pricing structure, and any additional features they offer (such as content writing or link building).
  3. Make sure that the Web3 marketing agency you choose has experience working with businesses similar to yours and can provide the services you need.
  4. Review Their Portfolio

review agency portfolios

  1. Before making a decision, check out the portfolio of work from each potential Web3 marketing agency. This will give you an idea of their expertise, success rate, and client satisfaction levels.
  2. What experience do they have with blockchain technology? Do they offer related services like blockchain development services or mobile app development? Do they understand the decentralized web?
  3. It’s also a great way to get an idea of what kind of results they can produce for your crypto project.
  4. Ask Questions About Their Processes

interrogate their process

  1. It’s important to understand how each potential Web3 marketing agency works and what processes they use to get results for their clients.
  2. Ask them questions such as how they track progress and measure success, how often they communicate with their clients, and whether they offer any additional services like content writing or link building?
  3. These questions will help you make sure that the digital marketing agency is a good fit for your business needs.
  4. Request References

request and follow up agency references

  1. Ask each potential web3 SEO agency for references from past clients so that you can get an idea of how satisfied customers have been with their services. Have they worked with any leading brands from your field?
  2. Where possible, speak directly with those references so that you can ask any questions about the quality of service provided by the agency and gauge customer satisfaction levels before making a decision on who to work with.

By considering these key features when selecting a web3 SEO marketing agency for your business, you can ensure that you make the right choice for your needs.

The right partner can help your website reach its full potential on search engines which will drive more leads and revenue for your business in turn!

How can you use SEO for long-term results?

is seo relevant for long-term results?

Web3 SEO is incredibly effective at achieving long-term results for Web3 projects.

As an example, working with an NFT marketing agency and their experienced agency team can help launch an NFT project rapidly and build meaningful community through meaningful SEO content. That content creation can result in new community members for many years.

In SEO, content creation is the foundation of any great campaign. In Web3, an engaged community is the secret to a successful long-term project. As such SEO content that is written must be useful for community building by being relevant and useful. It can be educational or informative - engaging or empowering.

There are many different strategies and techniques that can be used to optimize a website for search engines and community engagement, and these can deliver long-term results for web marketing campaigns.

One such structure in building high impact marketing funnels and running paid advertising to generate new engagements with your ideal users.

Some of the key factors that can help to improve a website's ranking in search engine results include:

key factors for seo long-term results

On-page optimization

  • This involves making changes to the content and structure of a website to make it more relevant and useful to search engines and users. This can include using relevant keywords in the content, optimizing the website's title and meta tags, and improving the website's navigation and internal linking structure.

Off-page optimization

  • This involves building links from other websites to the website that is being optimized. Search engines view these links as a sign of the website's quality and relevance, and they can help to improve the website's ranking in search results.

Content marketing

  • Creating and sharing high-quality, informative content can help to attract visitors to a website and improve its ranking in search results. This can include blog posts, articles, infographics, public relations releases, and other types of content that are relevant to the website's target audience.

By following best practices for SEO and implementing a long-term, consistent strategy, it is possible to deliver lasting results for marketing campaigns on Web3.

An experienced Web3 marketing agency should also have experience in building successful campaigns and creating comprehensive marketing plans that are tailored to the industry and built atop outstanding content.

With a meaningful relationship with one of the below Web3 marketing agencies - you can benefit from up-to-date advice on the best ways to utilize Web3 SEO for long-term results in Web3 Marketing.

What kind of content can you create?

seo content types creation tips

A Web3 SEO marketing agency can create a wide range of content for your Web3 project, depending on the specific needs and goals you have.

Some examples of the types of content that the best Web3 marketing agencies might create include:

Blog posts and articles

  • Blog posts and articles can be used to inform, educate, and engage the Web3 project’s ideal audience.
  • Blogs can provide valuable information about the technology, its development, and potential use cases.
  • Articles may include interviews with key developers or members of the community, in-depth looks at specific topics, tutorials on how to use certain tools or protocols within Web3, or news and updates related to the project.
  • Additionally, articles can be used to create a dialogue between members of the Web3 community by allowing readers to comment on posts and share their own ideas.


  • These can be used to present data and information in a visually appealing and easy-to-understand format and are often used to explain complex concepts, compare and contrast data points, visualize trends over time, or illustrate cause and effect relationships.
  • Infographics can help break down large amounts of information into manageable chunks that people can easily digest.
  • They are also useful for conveying key takeaways in a way that is both engaging and memorable.


  • Video marketing is a powerful way to showcase the features and benefits of a Web3 project.
  • It can be used to introduce the project, explain its key features, and demonstrate how it works in action.
  • The videos can also be used to highlight the potential of the project and show how users can benefit from using it.
  • Video marketing can also provide an opportunity to educate audiences about blockchain technology, cryptocurrency, and other aspects related to the Web3 project.
  • Finally, video content can be used to create a sense of community around the project by featuring stories from people who are already using it or have been involved in its development process.

Social media posts

  • Social Posts can be used to promote your Web3 project and its benefits on social media platforms, and to engage with your ideal audience.
  • With social media, you can reach potential customers who may not have heard about your project otherwise.
  • You can interact directly with your target audience, so you can provide them with valuable information about your Web3 project and build an ongoing dialogue.
  • Regularly posting content on social media helps keep your brand top-of-mind for potential customers and keeps them engaged with your project.

Influencer Marketing Content

  • The content you produce for Influencer marketing should be engaging, creative, and tailored to the influencer's audience. It should also be relevant to the product or service being promoted.
  • Additionally, it should showcase the benefits of your project in a way that resonates with your audience. By creating content that is interesting and informative, you can help build trust and loyalty between your brand and the influencer's followers.
  • Influencer marketing campaigns rely on relevant content tailored for your ideal client in the influencer's community.

Landing pages

  • These are specific pages on a website that are designed to convert visitors into leads or customers.
  • The content on the page should be engaging and persuasive to encourage visitors to take action. This could be in the form of filling out a contact form, downloading a free resource, or even making a purchase or signing up to your community.
  • Other important components of landing pages include visuals such as videos, infographics, and images that help to engage visitors and draw attention to key sections or points.
  • Landing pages should also contain calls-to-action (CTAs) which are designed to direct visitors and lead them through the conversion funnel.
  • These should be prominent, clear, and easy to find. Additionally, they should be tailored to fit the goals of the campaign and offer an incentive for users to take action.

Press releases & PR

  • Press releases are more formal statements. These are issued to the media to announce news or events related to the Web3 or crypto project, highlighting key features or innovations.
  • Press releases should include a concise headline, background on the project or news item, key details and benefits, a call to action if relevant, and contact information. It’s important to ensure that all information is accurate, up-to-date, and well-written.
  • Press releases can be a useful tool for generating media coverage and increasing visibility for the project and can be a key part of growing your SEO presence.
  • Similar to Press Releases are Public Relations content pieces. These are normally less formal and may include team interviews and long-form customer educational materials or testimonials.
  • Public Relations articles should be unique and interesting in order to capture the attention of readers and compel them to take action.
  • Of course, it is important for these pieces to be well-written and properly formatted in order to ensure that they are impactful.

Paid ads

  • These are advertisements that are placed on various platforms in exchange for payment.
  • A Web3 SEO advertising agency might create paid ads to promote the crypto project and its offerings to a targeted audience.
  • Paid advertising includes PPC, display advertising, social media advertising, and sponsored content.
  • Paid content might appear on search engine results pages, social media platforms, or other websites that allow paid advertising.

In addition to creating this type of content, a Web3 SEO advertising agency may also be responsible for optimizing the existing content for search engines, promoting it through various channels, and measuring its effectiveness in achieving the goals of the Web3 project.

With the context in place - and now that you know what to look for in an SEO Agency partnership - let's get into the list:

Our Picks - The Top 5 Web3 Search Engine Optimization Agencies

our top 5 web3 seo agencies

Here are our picks for the five Web3 SEO marketing agencies that we think you should consider working with if you want to maximize your chances of success online.

Lunar Strategy

lunar strategy

Lunar Strategy is a full-service Web3 digital marketing agency that specializes in helping Web3 projects reach their goals through effective and creative strategies.

They provide services to both small and large-scale businesses, offering everything from SEO, content marketing, influencer marketing, community management, PPC, social media management and web design.

As a leading Web3 marketing agency - Lunar Strategy is dedicated to creating effective digital strategies for their clients in the digital marketing world - bringing Web2 users to your crypto project or drawing existing Web3 users into existing businesses in the Web3 world.

Their team of experts have extensive of experience in the Web3 industry which gives them ability to craft tailored solutions for each project they take onboard.

Setting them apart from other crypto marketing agencies, Lunar Strategy built the first educational platform for Web3 marketing which is available at Lunar Academy.



Ascendily is a highly effective SEO and Web3 marketing agency that has helped numerous Web3 businesses achieve success.

From their thorough analysis of an existing businesses current situation to their development of a detailed plan of action, Ascendily is committed to helping their clients progress from stagnation to success as quickly as possible.

Digital marketing services offered include Search Engine Optimization, influencer marketing campaigns, community building, social media marketing, PR marketing and other solutions for the semantic web.

Ascendily is also skilled in copywriting and their writing has contributed to the financial success of campaigns.

They are a professional and dedicated team that delivers results for their clients.

You can contact them here.



Crowdcreate is a highly acclaimed Web3 and crypto marketing firm that offers a plethora of digital marketing services such as search engine optimization, paid social advertising, NFT marketing, innovative content marketing, community management, and social media tactics.

They boast expertise in the industry and an outstanding history of accomplishments in the crypto and Web3 arena.

Their abilities include SEO, video making, special event marketing, and blockchain consulting services.

They, like our other top crypto marketing SEO agencies, have a proven track record of success in helping clients to attract new customers and increase market share.

Their digital marketing services are tailored to each individual customer’s needs, allowing clients to get the most out of their online presence.

Single Grain

single grain

Single Grain is a leading Web3 SEO marketing agency that helps businesses increase their organic traffic and revenue.

Single Grain specializes in using innovative strategies for lead generation and helping businesses acquire more sales organically.

Their team of skilled experts understand Web3 business' goals. They focus on optimizing websites for new SEO trends like voice search, and community management.

This top crypto marketing firm has quality link builders to acquire links from various sources to improve your domain reputation.

In addition to these services, Single Grain also offers a complete setup of Google Analytics and Search Console, and they regularly fix any issues that might hamper the international organic presence of their clients' website.

The Single Grain team deliver on-page optimization team and will suggest the best steps to increase the organic presence of top landing pages.



Blockwiz is a leading crypto marketing agency based in Canada. As a best Web3 marketing agency their search engine optimization (SEO) services help businesses increase brand visibility and conversion rates.

With their data-driven and multi-channel strategies, they can help businesses scale up their organic growth and succeed in the competitive crypto market.

Their approach to crypto SEO includes conducting a comprehensive audit, identifying relevant keywords, optimizing content for on-page search engine optimization, building backlinks and improving Domain Authority.

Blockwiz's vast network of experts is dedicated to helping businesses navigate the rapidly-evolving world of crypto SEO and stay ahead of the competition.

Great SEO Content Builds Trust

great seo content builds trust

Establishing trust amongst individuals can be achieved by appearing at the top of search engine results.

This has numerous advantages for your web initiatives, such as:

  • Increased web visits
  • Expanding customer base
  • Raising profits
  • Attaining the desired demographic
  • Amplified brand recognition
  • Improved return on investment

SEO can be utilized to pinpoint precisely what words customers are searching for, in order to bring them to your site.

Moreover, high-quality, captivating content is essential for successful ranking.

Quality website content will help guarantee a higher position.


hire a quality web3 seo agency

In conclusion, hiring a qualified Web3 SEO agency is essential for any new crypto project, or any established businesses, that want to succeed in today's digital world.

With their in-depth knowledge of blockchain technology, digital marketing, and web3 marketing tactics, the best web3 marketing agencies can help businesses of all sizes, from established brands to small startups, to achieve high impact marketing results.

Whether you need help with social media marketing, email marketing, paid media advertisements, or landing page optimization services, a top crypto marketing agency can provide the expertise and resources you need to reach your ideal audience and drive success.

Many crypto marketing agencies, including Lunar Strategy, offer free consultations and personalized blockchain marketing strategies to help businesses make informed decisions about their marketing efforts.


contact your ideal agency today

To help you to make an informed decision about your web optimization marketing strategy, we hope you have found our overview of the services offered by various SEO agencies helpful.

You've by now identified that these services may include website optimization, content creation, social media marketing, and link building.

In conclusion, we have highlighted the top 5 Web3 marketing agencies that are leading the way in providing innovative and effective SEO services.

Whether you are looking to improve your website's ranking, increase traffic, or drive more sales, these agencies have the experience and expertise to help you reach your goals.

If you are ready to take your digital marketing to the next level, we encourage you to sign up for a free strategy call with Lunar Strategy or one of the others on today's list.

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
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