We run creator campaigns on X, YouTube and TikTok through Creator Wire, our network of 5,000+ creators.
Leading voices
@TedPillows309,701
@ripchillpill98,276
@ilodiwow87,477Niche creators
@stacy_muur77,686
@Alaouicapital70,644
@zaimiri55,253
@andrewmoh51,239
@heycape_50,040
@banditxbt46,033Micro creators
Crypto projects treat influencer marketing as transactional posts that vanish within hours. They chase follower counts and pay for generic shoutouts, and the engagement does not turn into community growth.
Effective crypto influencer marketing needs the right narrative, audience and timing.
A scattered approach burns budget, and diluted messaging confuses potential users.
Our crypto influencer marketing agency connects your project with creators who fit your positioning and reach your target audiences.
We handle sourcing, briefing, coordination and tracking, before a launch, at TGE or after it.
A crypto influencer campaign at Lunar Strategy starts with a workshop that sets the goals, narrative and creator briefs. We then source and vet creators, handle the contracts and time the posts so each wave builds on the last. A report on each creator closes the campaign.
Our team runs each step for you. You see every post and its numbers while the campaign runs.
We find and vet creators for your campaign, tiered and benchmarked with real engagement data.
We share the shortlist with your team in one link, with your logo next to ours.
You approve each creator and see the budget change at once.
We brief every creator, and each one accepts the brief in one place.
We track CPM, impressions, posts and engagement while the campaign runs.
One payment covers every creator, and we handle the payouts.
Creator WireNetwork, July 2026
87K to 310K46K to 78K2K to 36KPosts per campaign
We refreshed the DualMint brand identity, made the visual creatives and wrote the messaging. Then creators and socials carried the $PLAY presale, and it closed oversubscribed.
3.51M impressions
1,310 creator posts from 525 participants
$284,164 125% of the cap
134 depositors
$78M
pledged, 40x oversubscribed
We overhauled Theoriq's ambassador program, transforming it into a growth engine with new tiering structures, gamification mechanics, and onboarding. We launched a custom leaderboard integrating on-chain data, creating competitive dynamics that drove sustained content creation. 7M+ total impressions across influencer content.
$27M to $54M
TVL after a 60-day wave
40 creators made 208 posts, with 10.9M+ impressions.
Read the case study
50K
daily active users in 6 weeks, from zero
Our crypto KOL marketing strategy combined positioning with coordinated creator activations across X and YouTube. We activated 75 content creators, ensuring narrative alignment across 90+ content pieces. Each creator received detailed briefs covering core value propositions, target messaging, and campaign objectives.
Read the case study
+818K
reach in 3 weeks for a hard technical story
A three week KOL push amplifying key narratives, paired with PR around real use cases. 273 posts deployed, with a +3.4% engagement rate.
“There is nobody that comes close when it comes to ecosystem growth.”
“A solid team with deep understanding of the markets and everything web3. Net positive for this space.”
“Trustworthy agency and all interactions have been genuine, of a high calibre and plugged into what is going on in the space.”
Pre-launch projects building awareness
You're preparing for launch but lack visibility in your target market. Our blockchain influencer marketing strategy helps you reach relevant audiences early, building anticipation and community foundation before your official announcement.
Projects preparing for TGE
Your token launch is approaching and you need coordinated awareness across multiple audiences simultaneously. Our crypto influencer campaigns ensure your narrative reaches the right communities at the right time, creating momentum that carries through your launch window.
Post-launch projects needing sustained momentum
Initial launch attention faded and your growth stalled. Our crypto influencer strategy helps you re-engage audiences, introduce your project to new communities, and maintain consistent visibility that drives ongoing user acquisition.
Projects entering new markets or regions
You're expanding geographically or targeting new user segments. Our influencer network spans global markets and specialized niches, helping you establish credibility and awareness in territories where you lack organic presence.
Projects with strong product, weak distribution
Your product works, your tech is solid, but nobody knows you exist. Our crypto influencer marketing connects you with creators who can explain your value proposition to audiences already interested in what you've built.
Projects competing in crowded categories
Your market is saturated with competitors and breaking through feels impossible. Our web3 influencer marketing approach identifies the specific creator partnerships and narrative angles that differentiate you from the noise and capture mindshare.
400+ crypto teams
We've structured influencer campaigns across every project stage and vertical: from DeFi protocols to L1 blockchains, gaming projects to infrastructure plays.
Crypto-native creator network
As a specialized web3 influencer marketing agency, our relationships with crypto influencers are built on trust and proven results. We work with creators who understand crypto narratives, speak authentically to their audiences, and deliver content that drives real engagement. We know which creators move mindshare in specific niches and which partnerships waste budget.
Campaign design
Unlike typical KOL agencies, we design blockchain influencer marketing campaigns where every creator activation serves a purpose. Messaging aligns with your positioning. Timing coordinates with product milestones. Audience targeting ensures you reach people who care. Every dollar spent has measurable intent and trackable outcomes.
Performance tracking
We track profile visits, follows, community joins, and sustained engagement. Our reporting shows which creators drive real results and which partnerships underperform. Every campaign builds knowledge that makes your next activation more effective.
End-to-end campaign management
From initial strategy through final reporting, we handle everything. You get one point of contact managing the entire process: creator sourcing, negotiations, briefing, content coordination, live monitoring, and performance analysis. No juggling multiple creator relationships or piecing together campaign management across platforms.
Crypto influencer marketing is a campaign where creators and KOLs carry a project's story to audiences that already trust them. Lunar Strategy runs these campaigns for crypto teams before and after a token launch. For Warden, the campaign brought 3M+ organic impressions across campaign assets.
A KOL, or key opinion leader, is a creator whose audience trusts their view on crypto. KOLs range from leading voices with a wide reach to niche creators and micro creators with an active audience.
We evaluate creators across multiple dimensions: audience quality and demographics, engagement rates and authenticity, content style and narrative fit, historical campaign performance, and specific expertise or niche authority. We prioritize alignment over follower count. A mid-tier creator with the right audience delivers better ROI than a mega-influencer whose followers don't care about your category.
Every creator receives a comprehensive brief covering your narrative framework, key messages, positioning, and content guidelines. We review content before it goes live when possible, and maintain active communication throughout the campaign to handle questions or adjustments. We balance brand consistency with creator authenticity. Overly scripted content underperforms because audiences can tell when creators aren't speaking in their natural voice.
Results depend on campaign objectives, budget, creator mix, and market conditions. Typical campaigns drive measurable increases in profile visits, follower growth, community engagement, and website traffic. Well-executed campaigns create sustained momentum. Audiences discover you through trusted voices and stick around because your narrative resonates. We define specific success metrics during strategy development based on your goals.
We manage all payment processing, contracts, and creator relationships on your behalf. Payment structures vary by creator and campaign scope. Some work on fixed fees, others prefer token allocations or hybrid models. We handle negotiations to ensure fair market rates while protecting your budget and maintaining creator relationships for future campaigns.
The campaign scope and the creator mix set the budget: the number of creators, their tiers and the campaign length. We size the campaign with you on the first call.
Absolutely. We can incorporate existing creator partnerships into broader campaign strategies, handle coordination and briefing for creators you've already engaged, or expand your network with new partnerships that complement your existing relationships.
Creator campaigns on X and YouTube can go live in one week. Timeline depends on campaign complexity and creator availability. Larger, coordinated campaigns across 20+ creators typically require 4-6 weeks for strategy development, creator sourcing, briefing, and content coordination. Time-sensitive launches can be accelerated but may limit creator selection or require premium rates for fast turnarounds.
We run creator campaigns on X, YouTube and TikTok. The Warden campaign ran on X and YouTube.
Yes. Creators are one part of most of our programs and of the Marketing department, timed with social, PR and community.
Pick a time. A partner looks at your project and your goals with you, and you leave with a first plan.
Lunar Strategy
What you get
Rated 4.9/5 on Clutch
You're in good company
