We place your story in crypto and tech media and book your team on the podcasts your audience follows.
We define story angles that matter, craft content that editors want, and coordinate outreach to top-tier crypto and tech publications. From TGE announcements to founder features, we focus on credibility, timing, and placements that support your long-term narrative.
Investors, partners and users check a project before they trust it. An article on a desk they read gives them a source outside your own channels. Search engines and AI assistants can also find that article and cite it after your launch.
We help you craft the right narrative and secure placements in top crypto and tech media. From article creation to journalist outreach and timing coordination, we make sure your story gets published, amplified, and seen by the right audience.
We place stories in crypto and tech media. Our media database holds 170+ outlets across crypto and Web3, tech and business, and Web3 gaming and NFT. For each outlet, we track who reads it, its traffic and the time it takes to publish.
Cointelegraph
CoinDesk
Decrypt
The Block
BeInCrypto
Bankless
Blockworks
The Defiant
Press releases
News of a launch, a partnership or a funding round, in your words. A press release is a paid placement, so we agree the outlet and the format first.
Sponsored articles
A longer story on a desk you choose, written by our team. This is also a paid placement.
Founder articles and op-eds
Your founder's view on a topic your audience follows, as a byline, a guest post or an op-ed.
Interviews
Your founder or team answers questions in an article, on a desk that fits your story.
Earned coverage
We pitch stories with real news to the journalists and editors who cover them. The editor decides what runs.
We book your founder and team on crypto podcasts and X Spaces that fit your audience. These cover founder interviews, trading, DeFi, NFT, GameFi and TradFi shows. We then cut clips from each talk for X, so the talk reaches more people.
Frontier tech, live on X, every week: crypto news, marketing, RWA and DeFi.
By Turtle Group, our group. Founders and teams can apply to join a show as a guest.
Every stream: crypto news, marketing, RWA and DeFi
Our own live stream on X, with our team. Podcasts and live streams run in the same plan as your stories.
Cardano had a story across DeFi, AI, real-world assets and DePIN. The story had to reach past its own community. In three months, we placed 19 PR articles in leading Web3 media, and creators carried them further.
Read the Cardano case studyCardano, the numbers
Top 20
in the Pre-TGE arena, 16 days before its TGE
PR and 15 creators in one 16-day sprint.
Read the case study1,250+
attendees at a new Lisbon conference
Three months of content, PR and creator work before the event.
Read the case study
350
PR and content pieces for the hubs in Lisbon and Paris
One hub project, Onicai, had a Cointelegraph article and podcast features.
Read the case study
“Everything I ask for, they just always do it right.”
“Professional and thoughtful engagement. Would recommend.”
“There are agencies that talk about their results and agencies that just keep getting hired. Lunar Strategy is the second kind.”
A TGE or a launch
The announcement goes out in the media your users read, on the day it matters.
The founder's story
Features, podcasts and live streams show the team behind the project, so people trust it.
A hard technical story
Stories about real use cases explain what you built. For ZAMA, PR on real use cases and creators added 818K reach in 3 weeks.
Every placement on record
We keep each placement on record with its live link, its outlet and its date. So your report shows what ran and where.
Outlets picked for your story
We match your announcement, your narrative, your budget and your deadline against our media database. Each outlet on your plan has a reason to be there.
Articles that read as news
Our style guide comes from 49 of our shipped releases. It sets a headline of about 12 words, a lead of about 33 words and one quote. Each draft uses only approved facts.
PR, creators and social on one plan
Each story runs with your other channels, so it reaches more people. For Cardano, creators carried the articles past its own community.
A crypto PR agency gets a project's news and views into crypto and tech media. Investors, partners and users then read about the project from a source they trust. Buyers also call this work crypto public relations, Web3 PR or blockchain PR. At Lunar Strategy, it covers story angles, articles, outreach, podcast bookings and a report.
Crypto and tech media. We place stories with desks such as Cointelegraph, CoinDesk, Decrypt and The Block.
Both, and the plan shows which is which before you approve it. Press releases and sponsored articles are paid placements on an agreed outlet. Earned coverage comes from pitches to journalists and editors, for stories with real news.
We can confirm a paid placement before it runs, because we agree the outlet and the format first. Nobody can promise earned coverage, because the editor decides what runs. Our team checks the news value of a story before we pitch it.
Most outlets in our media database publish within 24 to 48 hours of the final text. A few take one to three weeks. The writing and your review come first, so we plan back from your launch date.
Yes. Each article goes through our internal review and then your review. We pitch or submit it only after that, and each draft uses only facts that you approved.
Yes. We write the press release, pick the desks and wires that fit the news, and handle the submission. You then get the live links in your report.
Yes. We put your team on the podcasts and live streams that your audience follows, and we cut clips from each talk for X. We also run Lunar Live, our own live stream, and our group runs Upblock Live, a weekly show on X where founders can apply as guests.
We share a full PR report covering placements, traffic, sentiment, and clear recommendations for follow-up.
The outlets, the formats, the number of placements and your deadline set the budget. We size the plan with you on the first call.
Yes. Most of our PR runs with creators and social, so each story reaches more people. For Avalon Labs, PR and 15 creators ran as one 16-day sprint.
Pick a time. A partner looks at your project and your goals with you, and you leave with a first plan.
Lunar Strategy
What you get
Rated 4.9/5 on Clutch
You're in good company
