Vineet Nair
author
The Lunar Strategy Approach To Blockchain Marketing: Why PR Matters In Web3
March 28, 2024
Blockchain marketing is a revolutionary approach that utilizes the transparency and security of blockchain technology to build trust and authentic connections with customers. It addresses traditional marketing challenges like ad fraud, lack of transparency, and data privacy concerns. By placing control in the hands of consumers and rewarding engagement, blockchain marketing fosters a mutually beneficial relationship between brands and audiences.