Keeping it short, marketing is marketing, and crypto marketers are simply specialists in the blockchain sphere. The main difference between crypto-marketing and traditional marketing is knowledge of the sector and an understanding of the specific needs of DeFi centric clients. In addition, because the crypto industry is still in many ways frontier territory, crypto marketing agencies must be able to navigate the often-murky waters through which their clients must wade. In an industry where what few rules there are can change with the wind, it’s essential to employ professionals who understand the current regulations, know how to spot a scam and keep you on the right path. As the field grows, we thought it was high time we took a look at some of the players in this exciting sector. So, without further fanfare, please allow us to present Europe’s top five crypto marketing agencies.
Started by brothers Jack and Tim Haldorsson, Lunar Strategy has emerged as one of the leading crypto marketing agencies. The agency knows the DeFi sector better than most and indeed recently made headlines themselves by releasing some of its services as NFTs. Based primarily in Lisbon, but with representatives in the UK and Scandinavia, Lunar boasts a roster of veteran copywriters, content creators, and crypto specialists. They recently published their first crypto guide too. The Only Guide You Need for Crypto & NFT Marketing by Tim Haldorsson, is a comprehensive crypto marketing bible and widely regarded as one of the best books on the subject.
Founded in 2008, London based Jukebox has since established itself as a global leader in music PR, working with over 200 international festivals, events and artists. Over the past 18 months Jukebox has pivoted to expand it’s client portfolio, working heavily within music tech, cryptocurrency & Web3. Work that has included NFT-related projects with artists like Lewis Capaldi, Bandsintown and Spring’s first foray into the use of NFTs. As well as working with blockchain conferences like Metafest and Blockdown Croatia they’ve also worked on Metaverse projects such as Metaprints and with the gaming giants Atari. The agency has been able to utilise it’s unique blend of music & lifestyle PR with it’s newly forged experience and relationships within the tech and crypto space.
Kryptonite Agency is one of Europe’s fastest-growing crypto / NFT marketing agencies, led by Matisse Eykelberg and Brecht Malfait. The agency is a unique ecosystem on its own, offering full-scope crypto marketing with many proprietary techniques. The agency has a strong name within the sector and is connected with all the leading players from exchanges to market makers and VCs. Kryptonite has representatives all over the globe with a European core team based out of Belgium and Dubai, UAE.
Fireart describes itself as a boutique digital agency. Like Gapsy, while they’re not tied to the crypto tree, they’re happy to bark at the traffic and their portfolio of blockchain clients has grown rapidly in the last few months. Based in Poland, but with offices in the US and the UK, Fireart Studios is a one-stop-shop for all your crypto needs. The Fireart blog is also worth a bookmark too.
Unic Soft is another crypto all-rounder. Like Eth Works, Unic Soft has teams of coders, developers, and crypto specialists capable of taking your vision from a sketch on the back of a napkin, to fully-fledged ICO and beyond. Unic Soft has representatives around the globe from Finland to Singapore, but Europe remains at the heart of their business, with offices in Germany, UK, Denmark, Ukraine, and The Netherlands.