The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

The Top Five European Crypto Marketing Agencies

4 min read
Mar 29, 2022

What is crypto-marketing?

Keeping it short, marketing is marketing, and crypto marketers are simply specialists in the blockchain sphere.  The main difference between crypto-marketing and traditional marketing is knowledge of the sector and an understanding of the specific needs of DeFi centric clients.  In addition, because the crypto industry is still in many ways frontier territory, crypto marketing agencies must be able to navigate the often-murky waters through which their clients must wade. In an industry where what few rules there are can change with the wind, it’s essential to employ professionals who understand the current regulations, know how to spot a scam and keep you on the right path. As the field grows, we thought it was high time we took a look at some of the players in this exciting sector. So, without further fanfare, please allow us to present Europe’s top five crypto marketing agencies.

Lunar Strategy

Started by brothers Jack and Tim Haldorsson, Lunar Strategy has emerged as one of the leading crypto marketing agencies. The agency knows the DeFi sector better than most and indeed recently made headlines themselves by releasing some of its services as NFTs. Based primarily in Lisbon, but with representatives in the UK and Scandinavia, Lunar boasts a roster of veteran copywriters, content creators, and crypto specialists. They recently published their first crypto guide too. The Only Guide You Need for Crypto & NFT Marketing by Tim Haldorsson, is a comprehensive crypto marketing bible and widely regarded as one of the best books on the subject.

Lunar Strategy crypto marketing book
Lunar Strategy crypto marketing book

Jukebox PR

Founded in 2008, London based Jukebox has since established itself as a global leader in music PR, working with over 200 international festivals, events and artists. Over the past 18 months Jukebox has pivoted to expand it’s client portfolio, working heavily within music tech, cryptocurrency & Web3. Work that has included NFT-related projects with artists like Lewis Capaldi, Bandsintown and Spring’s first foray into the use of NFTs. As well as working with blockchain conferences like Metafest and Blockdown Croatia they’ve also worked on Metaverse projects such as Metaprints and with the gaming giants Atari. The agency has been able to utilise it’s unique blend of music & lifestyle PR with it’s newly forged experience and relationships within the tech and crypto space.

Jukebox PR
Jukebox PR

Kryptonite Agency is one of Europe’s fastest-growing crypto / NFT marketing agencies, led by Matisse Eykelberg and Brecht Malfait. The agency is a unique ecosystem on its own, offering full-scope crypto marketing with many proprietary techniques. The agency has a strong name within the sector and is connected with all the leading players from exchanges to market makers and VCs. Kryptonite has representatives all over the globe with a European core team based out of Belgium and Dubai, UAE.

Fireart Studios

Fireart describes itself as a boutique digital agency. Like Gapsy, while they’re not tied to the crypto tree, they’re happy to bark at the traffic and their portfolio of blockchain clients has grown rapidly in the last few months. Based in Poland, but with offices in the US and the UK, Fireart Studios is a one-stop-shop for all your crypto needs. The Fireart blog is also worth a bookmark too.

Fireart Studios
Fireart Studios


Unic Soft is another crypto all-rounder. Like Eth Works, Unic Soft has teams of coders, developers, and crypto specialists capable of taking your vision from a sketch on the back of a napkin, to fully-fledged ICO and beyond. Unic Soft has representatives around the globe from Finland to Singapore, but Europe remains at the heart of their business, with offices in Germany, UK,  Denmark, Ukraine, and The Netherlands.

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
Your Guide to Crypto & NFT Influencer Marketing For Your Next Project
Your Guide to Crypto & NFT Influencer Marketing For Your Next Project
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What is the Best Marketing Budget for an NFT project?
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