A new institutional chain, trending on X multiple times

ADI Chain is the first institutional layer 2 in MENA. We ran its marketing for six months. In the 45 days around its token launch, we ran its accounts on X and timed creator campaigns to the trending windows.

Client: ADI Chain and ADI Foundation
Program: Crypto marketing department
Length: 6 months as its marketing team
This case: 45 days on X, 1 Dec 2025 to 15 Jan 2026

X Today's News: FIFA Partners with ADI Predictstreet for 2026 World Cup Predictions. 14 hours ago, Sports, 5K posts.

60 posts in 45 days

ADI was in X Trending on the ink days.

15.2K+ posts in the trending topics

Each block is 100 posts. Grey is paid.

Replies: about 195 to 7,787
Reposts: about 227 to 6,083
Impressions: about 317K to 3M
New followers: 27K, +111%

Grey bars are the period before. White bars are the 45 days on X.

impressions: 3M; +847% in the 45 days
new followers: 27K; +111%
posts in the trending topics: 15.2K+; X Trending on 18-19 Dec and 22-23 Dec
PR placements: 40; December 2025 to May 2026

Attention that lasted through the token launch

ADI Chain launched its mainnet and the ADI token in December 2025. As a new institutional chain, it needed global attention that lasted through the token launch and the months after it.

What we did

One position, in six arcs
We ran @ADIChain and @ADI_Foundation on X and positioned ADI as the first institutional layer 2 in MENA, across 60 posts in six messaging arcs.
One square is one post.
- Dirham settlement layer
- Abu Dhabi backing
- Government use cases
- Compliance
- Technical foundation
- Emerging economies
Creators, timed to the trending windows
A coordinated push of KOLs, yappers and XEET, with about 100 paid posts across tier-1 KOLs and yappers. We timed it to the windows when ADI could trend.
18-19 Dec and 22-23 Dec
1 Dec 202515 Jan 2026
The 45 days on X. ADI was in X Trending on the ink days.
PR for six months
40 published placements from December 2025 to May 2026, with editorial pieces in The Block, CoinDesk, BeInCrypto and Decrypt.
40 placements
One block is one published placement.

Results in the 45 days on X

Impressions: 3M; +847%
Replies: 7,787; +3,893%
Reposts: 6,083; +2,580%
New followers: 27K; +111%
Posts in the trending topics: 15.2K+; X Trending on 18-19 Dec and 22-23 Dec
Smart reach: 33.78M
Average views per post: 23.88K
Engagement rate: 4%
Cookie3 score: 4,072; Deity level; ADI Foundation reached Cookie3 Top KOL

Program: Crypto marketing department
Services: Crypto social media marketing, Crypto influencer and KOL marketing and Crypto PR and podcasts

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