Programs

DeFi marketing and TVL growth More deposits into your protocol

We bring deposits into your protocol from three sources: DeFi creators, deposit campaigns, and partners and liquidity providers. The wave runs for 60 days, and we report the TVL as it grows.

DeFi marketing and TVL growth, 60 daysWhere the deposits come from

Where the deposits come from. Deposits per week from creators, campaigns and partners.

60 days
in one wave, with the TVL reported as it grows
$1B+
TVL added across our clients
5,000+
creators on Creator Wire
400+
crypto teams since 2019

One wave of 60 days from the plan to the report of the TVL

  1. Plan Week 1
  2. Launch the wave Week 2
  3. Grow the deposits Weeks 3 to 7
  4. Report Week 8
  1. Plan

    Week 1

    We pick the creators, the deposit campaigns and the partners for your protocol.

    • DeFi creators
    • Deposit campaigns
    • Partners and liquidity providers
  2. Launch the wave

    Week 2

    The creators, the campaigns and the partners start.

    • Creators who explain DeFi to their audiences
    • Campaigns that give users a reason to deposit

    40creators in the Hydration wave on Polkadot

  3. Grow the deposits

    Weeks 3 to 7

    Each source adds deposits, week by week. Partners and liquidity providers add theirs.

    • Deposits from each source
    • Partners and liquidity providers

    $54MHydration TVL after the wave, up from $27M

  4. Report

    Week 8

    We report the TVL during the wave and at its end.

    • The TVL during the wave
    • The TVL at the end of the 60 days

What we report the TVL during the wave and at its end

ReportSample

TVL

The value locked in your protocol.

  • During the wave
  • At the end of the 60 days

Sources

Deposits from creators, campaigns and partners.

  • Creators
  • Campaigns
  • Partners

Reach

The posts and the impressions of the creators.

  • Posts
  • Impressions

Deposits we brought for Hydration on Polkadot, in 60 days

Hydration TVL from $27M to $54M in 60 days

A creator wave on Polkadot DeFi: 40 creators made 208 posts about a boosted-yield campaign on Hydration.

208
posts in the 60 days
10.9M+
impressions across the wave
Read the Polkadot case study
The Hydration TVL on DefiLlama, from $27.86M on 1 June 2024 to above $50M in July 2024
Hydration TVL on DefiLlama. The marker is 1 June 2024, at $27.86M.

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For protocols that need deposits that stay

  • Lending and borrowing protocols

    You need deposits before you launch, or more deposits after it.

  • DEX and AMM projects

    Your liquidity model is new, and you need the liquidity to show it.

  • Yield protocols

    You need deposits that stay.

FAQ

  • 60 days.

  • Lending and borrowing protocols, DEX and AMM projects, and yield protocols.

  • No. We run the creators, the campaigns and the partners, and we report the TVL.

  • Access to the product, your goals, time with your team, and one person who approves the work.

Book a call with our team

Pick a time. A partner looks at your project and your goals with you, and you leave with a first plan.

What we go through

  1. Your projectWe look at where your project is today: the product, the launch date and the goals.
  2. What to do nowWe look at your channels and your budget, and tell you what to do now and what to skip.
  3. Your first planYou leave with a first plan: the channels, the order and the next steps, whether you hire us or not.
Tim, Jack or Luka

Lunar Strategy

Free strategy call

  • 20 min
  • You get the details by email when you book

What you get

  • A first plan for your launch that you keep, whether you hire us or not
  • Advice from the partners who have worked with 400+ crypto teams since 2019

Rated 4.9/5 on Clutch

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