$78M pledged to a raise that was 40x oversubscribed
For Theoriq we ran a program of 219 creators around the raise.
Read the Theoriq case studyTheoriq, the numbers
- 219
- creators in the program
- 7M+
- impressions across the program
Token sale and presale marketing Demand for your raise, presale or community sale
We build the demand for your sale in waves, so the buyers know you before the sale opens. The narrative, the creators, PR and the community work to your sale dates.
Token sale and presale marketing, 6 to 8 weeksThe plan of the program
How the waves build. Three creator waves, then the sale.
- 6 to 8 weeks
- before the sale opens
- $280M+
- raised and pledged in our clients' sales
- 5,000+
- creators on Creator Wire
- 400+
- crypto teams since 2019
The weeks before the sale in waves that reach a wider circle of buyers each time
Wave 1
Weeks 1 and 2
Leading voices open the story. We agree on the narrative first, and we put the sale dates on the plan.
- The narrative, timed to your sale dates
- Leading voices open the story
Wave 2
Weeks 3 and 4
Niche creators explain the project to their audiences.
- Niche creators explain the project
- Their audiences learn why it matters
Wave 3
Weeks 5 and 6
Micro creators carry the story into the communities.
- Micro creators carry the story
- The communities hear it before the sale
Sale
Weeks 7 and 8
PR and the community work around the sale dates. You run the sale, and we stay on the work through it.
- Stories in crypto media around the sale
- A community that is ready for the sale
- We stay on the work through the sale dates
40xoversubscribed at the close of Theoriq's raise
Three of our services run the weeks before the sale
Sales we built the demand for from the first wave to the close
Attention into an oversubscribed presale
We refreshed the DualMint brand identity, made the visual creatives and wrote the messaging. Then creators and socials carried the $PLAY presale, and it closed oversubscribed.
Read the case studyTrusted every day by world-class crypto teams
“People told us they saw us everywhere on X. Thanks to their efforts, we raised and sold out $350,000 during our token sale.”
HansenLevva 
“There are agencies that talk about their results and agencies that just keep getting hired. Lunar Strategy is the second kind.”
surgeon whizz@surgeonwhizz, via X 
“A solid team with deep understanding of the markets and everything web3. Net positive for this space.”
@Carlitoswa_yCrypto creator, via X
For teams with a presale, a community sale or a raise ahead
A presale
We time the narrative and the creator waves to your sale dates.
A community sale
Your community knows the project before the sale opens.
A raise
Your story is in the market while you talk to investors.
FAQ
No. We run the work around the sale: the narrative, the creators, PR and the community. The money that comes in depends on your project and the market.
The program runs 6 to 8 weeks, so start that far before the sale opens.
No. You run the sale. We build the demand for it.
Access to the product, your goals, time with your team, and one person who approves the work.
Book a call with our team
Pick a time. A partner looks at your project and your goals with you, and you leave with a first plan.
What we go through
- Your projectWe look at where your project is today: the product, the launch date and the goals.
- What to do nowWe look at your channels and your budget, and tell you what to do now and what to skip.
- Your first planYou leave with a first plan: the channels, the order and the next steps, whether you hire us or not.
Tim, Jack or Luka
Lunar Strategy
Free strategy call
- 20 min
- You get the details by email when you book
What you get
- A first plan for your launch that you keep, whether you hire us or not
- Advice from the partners who have worked with 400+ crypto teams since 2019
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