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Programs

Token launch marketing Demand before your TGE, and activity after it

We build the demand in the months before your TGE, and we keep the activity going through the listings. One plan joins the narrative, the community, the creators and PR, with your TGE date as the fixed point.

Book a callGet a free proposal
Token launch marketing, 90 daysThe plan of the program

How the 90 days run. Every workstream works toward the TGE date.

90 days
from the plan to the week after the TGE
3 to 6 months
before your TGE: the best time to start
5,000+
creators on Creator Wire
400+
crypto teams since 2019

The 90 days in three phases up to the TGE, and one week after it

  1. Narrative Weeks 1 to 3
  2. Demand Weeks 4 to 9
  3. TGE and listings Weeks 10 to 12
  4. After the TGE Week 13

  1. Narrative

    Weeks 1 to 3

    We write the story of the token, pick the audience and set the launch plan, with the TGE date on it.

    • The story of the token
    • The audience and the channels
    • The launch plan to the TGE date

  2. Demand

    Weeks 4 to 9

    The community grows from week 2. Creator waves start in week 5, and PR starts in week 7.

    • The community, from week 2
    • Creator waves on Creator Wire, from week 5
    • Stories in crypto media, from week 7

    15creators and PR in one 16-day sprint for Avalon Labs

  3. TGE and listings

    Weeks 10 to 12

    Creators, PR and the community peak at the TGE. Posts and activity carry through each listing.

    • Creators and PR up to the TGE
    • Posts and community activity around each listing

    Top 20for Avalon Labs in the Pre-TGE arena at its TGE

  4. After the TGE

    Week 13

    We keep the activity going in the week after the TGE. Then you can go on with the Crypto marketing department.

    • Activity in the week after the TGE
    • Month to month after that, if you want

Four of our services run the 90 days

Where the story runs from week 7 up to the TGE

19
PR articles for Cardano465K+ views on the articles
40
PR placements for ADI ChainDecember 2025 to May 2026

We place stories with

  • Cointelegraph
  • CoinDesk
  • Decrypt
  • The Block
  • BeInCrypto
  • Bankless
  • Blockworks
  • The Defiant
An article in The Block: Cardano Card brings real-world utility
Cardano in The Block, one of 19 PR articles

What we report for every channel, from the first post to the listings

ReportSample

Attention

Impressions, reach and share of voice before the TGE.

  • Impressions
  • Reach
  • Share of voice

Trust

The community and the engagement around the token.

  • Community growth
  • Engagement rate

Launch

New holders and the activity through each listing.

  • Holders
  • Volume

A token launch we ran for Avalon Labs, 16 days before its TGE

Avalon Labs

Top 20 in the Pre-TGE arena after a 16-day sprint

Avalon Labs needed credibility fast, with its TGE 16 days away. We ran PR and 15 creators in one 16-day sprint.

Read the Avalon Labs case study

Avalon Labs, the numbers

1.17%
mindshare in the last 7 days
913K+
impressions in the 16 days
6.7K+
engagements in the 16 days

Trusted every day by world-class crypto teams

  • “People told us they saw us everywhere on X. Thanks to their efforts, we raised and sold out $350,000 during our token sale.”

    HansenLevva

  • “A solid team with deep understanding of the markets and everything web3. Net positive for this space.”

    @Carlitoswa_yCrypto creator, via X

  • “There is nobody that comes close when it comes to ecosystem growth.”

    @banditxbtCrypto creator, via X

For teams with a TGE date in the next 3 to 6 months

  • Layer 1 and layer 2 projects

    Your chain prepares for its TGE, and the market must know it before the date.

  • Funded dev teams

    You built the product, and you need the go-to-market plan and the team to run it.

  • DeFi and DePIN projects

    Your infrastructure works, and you need support for the token launch.

FAQ

  • 3 to 6 months before your TGE.

  • 90 days. After the TGE, you can go on month to month with the Crypto marketing department.

  • No. We run the marketing around each listing: the posts, the creators and the community.

  • Access to the product, your goals, time with your team, and one person who approves the work.

Book a call with our team

Pick a time. A partner looks at your project and your goals with you, and you leave with a first plan.

What we go through

  1. Your projectWe look at where your project is today: the product, the launch date and the goals.
  2. What to do nowWe look at your channels and your budget, and tell you what to do now and what to skip.
  3. Your first planYou leave with a first plan: the channels, the order and the next steps, whether you hire us or not.
Tim, Jack or Luka

Lunar Strategy

Free strategy call

  • 20 min
  • You get the details by email when you book

What you get

  • A first plan for your launch that you keep, whether you hire us or not
  • Advice from the partners who have worked with 400+ crypto teams since 2019

Rated 4.9/5 on Clutch

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