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Programs

Crypto marketing department We plan your marketing and run every channel of it

Our team runs your strategy, your content and your distribution as your marketing department, month to month. You choose the areas, and we plan them and run them together.

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Crypto marketing departmentHow the work connects

How the work connects. Every service feeds the next one, and every channel feeds one funnel.

Month to month
for as long as it works for you
One team
for the services you choose
500M+
impressions across our campaigns
400+
crypto teams since 2019

The first weeks in the same order for every client, then month to month

  1. Discovery Week 1
  2. Audience and message Week 2
  3. First work live Week 3
  4. Run and review From week 4

  1. Discovery

    Week 1

    We talk with your team, and we study your product, your market and your audience.

    • Calls with your team
    • Your product and your market
    • Your audience

  2. Audience and message

    Week 2

    We agree on who we talk to, what we say, and which channels come first.

    • Who we talk to
    • What we say
    • Which channels come first

  3. First work live

    Week 3

    Two weeks from the first call, the first deliverable is live.

    • The first posts, creatives or campaigns
    • On the channels that come first

  4. Run and review

    From week 4

    We run the areas you choose, and we update the priorities with you as the results come in.

    • The areas you choose, run as one team
    • New priorities as the results come in
    • For as long as it works for you

Our services the department runs the ones you choose

Your story in the media next to social and creators

40
PR placements for ADI ChainDecember 2025 to May 2026
19
PR articles for Cardano465K+ views on the articles

We place stories with

  • Cointelegraph
  • CoinDesk
  • Decrypt
  • The Block
  • BeInCrypto
  • Bankless
  • Blockworks
  • The Defiant
An article in The Block: Cardano Card brings real-world utility
Cardano in The Block, one of 19 PR articles
ADI Chain, PR placements per month: 40 in six months

What we report one funnel for every channel, with onchain revenue at its end

ReportSample

Attention

Impressions, reach, follower growth and share of voice.

  • Impressions
  • Reach
  • Share of voice

Action

Visits, sign-ups and wallets connected.

  • Visits
  • Sign-ups
  • Wallets connected

Value

Active users and onchain revenue.

  • Active users
  • Onchain revenue

The department at work for ADI Chain, over 6 months

A new institutional chain, trending on X multiple times

We ran the ADI Chain and ADI Foundation accounts on X and positioned ADI as the first institutional L2 in MENA. At the same time, we ran several creator campaigns and timed them to the trending windows.

Read the case study
X Today's News: FIFA Partners with ADI Predictstreet for 2026 World Cup Predictions. 14 hours ago, Sports, 5K posts.

60 posts in 45 days

1 Dec 2025 to 15 Jan 2026. In X Trending on 18-19 Dec and 22-23 Dec.

ADI was in X Trending on the ink days.

15.2K+ posts in the trending topics

Each block is 100 posts. Grey is paid.

Replies
about 195 to 7,787
Reposts
about 227 to 6,083
Impressions
about 317K to 3M
New followers
27K, +111%

Grey bars are the period before. White bars are the 45 days on X.

Trusted every day by world-class crypto teams

  • “There are agencies that talk about their results and agencies that just keep getting hired. Lunar Strategy is the second kind.”

    surgeon whizz@surgeonwhizz, via X

  • “Everything I ask for, they just always do it right.”

    Lidia YadlosFounder, Blockster, via Clutch

  • “People told us they saw us everywhere on X. Thanks to their efforts, we raised and sold out $350,000 during our token sale.”

    HansenLevva

For teams without a marketing team, or with one marketer

  • Teams without a marketing team

    You build the product. We become the marketing team around it.

  • Teams with one marketer

    Your marketer leads, and we add the strategy, the creators, PR and design around them.

  • Teams before a big moment

    A launch, a raise or a new market, with every channel on the same timeline.

FAQ

  • Month to month. The work goes on for as long as it works for you.

  • No. You choose the areas, and we run them as one team.

  • Two weeks from the first call to the first live deliverable.

  • Access to the product, your goals, time with your team, and one person who approves the work.

Book a call with our team

Pick a time. A partner looks at your project and your goals with you, and you leave with a first plan.

What we go through

  1. Your projectWe look at where your project is today: the product, the launch date and the goals.
  2. What to do nowWe look at your channels and your budget, and tell you what to do now and what to skip.
  3. Your first planYou leave with a first plan: the channels, the order and the next steps, whether you hire us or not.
Tim, Jack or Luka

Lunar Strategy

Free strategy call

  • 20 min
  • You get the details by email when you book

What you get

  • A first plan for your launch that you keep, whether you hire us or not
  • Advice from the partners who have worked with 400+ crypto teams since 2019

Rated 4.9/5 on Clutch

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