1.42M views from 19 PR articles and creator posts

Cardano had a story across DeFi, AI, real-world assets and DePIN. The story had to reach past its own community. In three months, we placed 19 PR articles in leading Web3 media, and creators carried them further.

Client: Cardano
Length: 3 months
This case: 19 PR articles, carried by creators

An article in The Block: Cardano Card brings real-world utility — Coverage in The Block.

views: 1.42M; PR and creators together
PR articles: 19; in leading Web3 media
PR views: 465K+; on the 19 articles
creator impressions: 528K+; on X

A wide story that had to reach past its community

Cardano has projects in DeFi, AI, real-world assets and DePIN. This story had to reach people outside the Cardano community.

What we did

19 PR articles
Targeted articles in leading Web3 media, on DeFi applications and real-world use cases.
One square is one PR article.
- DeFi
- AI
- Real-world assets
- DePIN
Creators carried the story
Creators amplified the key narratives of the ecosystem, around the Cardano Foundation and leading projects.
- Cardano Foundation
- Minswap
- Liqwid
- SaturnSwap

Results in the three months

Views: 1.42M; PR and creators together
Creator impressions: 528K+
PR views: 465K+
PR articles: 19
Engagements on X: 9,036
Quote reposts: 60+

A creator post on X about Cardano DeFi, quoting Strike Finance — Creator amplification on X.

Services: Crypto PR and podcasts and Crypto influencer and KOL marketing

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