Book a call

Programs

Launch awareness A launch that the market talks about

One story for your launch, carried by social, creators and PR as one push around the launch day. For a mainnet, a new chain or a product launch.

Book a callGet a free proposal
Launch awareness, 6 weeksThe plan of the program

How the 6 weeks run. Every channel builds up to the launch day in week 5.

6 weeks
with the launch day in week 5
500M+
impressions across our campaigns
1M+
followers gained for our clients
400+
crypto teams since 2019

Six weeks to one launch day, and one week after it

  1. Story Week 1
  2. Build up Weeks 2 to 4
  3. Launch day Week 5
  4. After the launch Week 6

  1. Story

    Week 1

    We write the story of the launch and set the timeline. Social and the community start in the first week.

    • The story and the message
    • The timeline of the launch
    • Social and the community start

  2. Build up

    Weeks 2 to 4

    Creator waves start two weeks before the launch day, PR nine days before it, and search pages the week before.

    • Creator waves, two weeks before
    • PR, nine days before
    • Search pages, the week before

  3. Launch day

    Week 5

    Social, creators and PR go out as one push.

    • Posts every day around the launch
    • Creators and PR on the day

  4. After the launch

    Week 6

    Social, creators and search keep the story going.

    • Social and creators after the launch
    • Search pages for the people who look you up

Four of our services carry the launch

Where the launch runs in crypto and tech media

40
PR placements for ADI ChainDecember 2025 to May 2026
19
PR articles for Cardano465K+ views on the articles

We place stories with

  • Cointelegraph
  • CoinDesk
  • Decrypt
  • The Block
  • BeInCrypto
  • Bankless
  • Blockworks
  • The Defiant
An article in The Block: Cardano Card brings real-world utility
Cardano in The Block, one of 19 PR articles
ADI Chain, PR placements per month: 40 in six months

A launch the market talked about for ADI Chain on X

A new institutional chain, trending on X multiple times

We ran the ADI Chain and ADI Foundation accounts on X and positioned ADI as the first institutional L2 in MENA. At the same time, we ran several creator campaigns and timed them to the trending windows.

Read the case study
X Today's News: FIFA Partners with ADI Predictstreet for 2026 World Cup Predictions. 14 hours ago, Sports, 5K posts.

60 posts in 45 days

1 Dec 2025 to 15 Jan 2026. In X Trending on 18-19 Dec and 22-23 Dec.

ADI was in X Trending on the ink days.

15.2K+ posts in the trending topics

Each block is 100 posts. Grey is paid.

Replies
about 195 to 7,787
Reposts
about 227 to 6,083
Impressions
about 317K to 3M
New followers
27K, +111%

Grey bars are the period before. White bars are the 45 days on X.

Trusted every day by world-class crypto teams

  • “Everything I ask for, they just always do it right.”

    Lidia YadlosFounder, Blockster, via Clutch

  • “There are agencies that talk about their results and agencies that just keep getting hired. Lunar Strategy is the second kind.”

    surgeon whizz@surgeonwhizz, via X

  • “There is nobody that comes close when it comes to ecosystem growth.”

    @banditxbtCrypto creator, via X

For teams with a mainnet, a new chain or a product to launch

  • A mainnet launch

    Your mainnet goes live, and the market must talk about it.

  • A new chain

    A new chain needs builders and users from its first day.

  • A product launch

    A new product needs one story and one push.

FAQ

  • 6 weeks, with the launch day in week 5.

  • A mainnet, a new chain or a product launch.

  • Yes. After the 6 weeks, you can go on month to month with the Crypto marketing department.

  • Access to the product, your goals, time with your team, and one person who approves the work.

Book a call with our team

Pick a time. A partner looks at your project and your goals with you, and you leave with a first plan.

What we go through

  1. Your projectWe look at where your project is today: the product, the launch date and the goals.
  2. What to do nowWe look at your channels and your budget, and tell you what to do now and what to skip.
  3. Your first planYou leave with a first plan: the channels, the order and the next steps, whether you hire us or not.
Tim, Jack or Luka

Lunar Strategy

Free strategy call

  • 20 min
  • You get the details by email when you book

What you get

  • A first plan for your launch that you keep, whether you hire us or not
  • Advice from the partners who have worked with 400+ crypto teams since 2019

Rated 4.9/5 on Clutch

Book a call

You're in good company