Programs for your next milestone Six programs, each with a set length, one goal and a case that proves it.
We run the marketing areas you choose. Take one service, or a program that joins several of them around one goal.
- Two weeks
- from the first call to the first live deliverable
- 400+
- crypto teams since 2019
- 5,000+
- creators on Creator Wire
- 500M+
- impressions
Start with your next milestone Choose the date or the goal in front of your team.
A raise, a presale or a community sale
A narrative timed to your sale dates, creator waves before the sale, and PR and community work, so buyers know you before it opens.
Theoriq $78M pledged, 40x oversubscribed
A TGE in the next 3 to 6 months
Narrative, launch plan, community, creators and PR, then activity through the listings.
Avalon Labs Top 20 in the Pre-TGE arena, 16 days before its TGE
A mainnet, a new chain or a product launch
One story told across social, creators and PR around launch day.
ADI Chain trending on X multiple times
A live product that needs users who come back
Creator, content and referral campaigns, with sign-ups and active users tracked, and more budget moved into what works.
Warden 50K daily active users in 6 weeks
A DeFi protocol that needs deposits
DeFi creators, deposit campaigns, and partners and liquidity providers, with TVL (total value locked) reported through the program.
Polkadot TVL from $27M to $54M
All of your marketing, run by us
A fractional CMO and team in one: we plan your marketing and run every channel: strategy, social, founder content, creators, PR, community, design, video and search.
ADI Chain 6 months as its marketing team
How each program works
Before your TGE
Token sale and presale marketing
Demand for your raise, presale or community sale
Token launch marketing
Demand before your TGE, and activity after it
After your launch
Web3 user acquisition
Users who sign up and come back
DeFi marketing and TVL growth
More deposits into your protocol
At any stage
Crypto marketing department
We plan your marketing and run every channel of it
Launch awareness
A launch that the market talks about
Compare the six programs
| Token sale and presale marketing | Token launch marketing | Launch awareness | Web3 user acquisition | DeFi marketing and TVL growth | Crypto marketing department | |
|---|---|---|---|---|---|---|
| Stage | Before your TGE | Before your TGE | At any stage | After your launch | After your launch | At any stage |
| Goal | Demand for your raise, presale or community sale | Demand before your TGE, and activity after it | A launch that the market talks about | Users who sign up and come back | More deposits into your protocol | We plan your marketing and run every channel of it |
| Length | 6 to 8 weeks | 90 days, starting 3 to 6 months before your TGE (token generation event) | 6 weeks around a mainnet, a new chain or a product launch | A 30-day pilot, then month to month | 60 days | Ongoing, month to month |
| What runs | ||||||
| Crypto go-to-market strategy | Yes | Yes | No | No | No | Yes |
| Crypto influencer and KOL marketing | Yes | Yes | Yes | Yes | Yes | Yes |
| Crypto PR and podcasts | Yes | Yes | Yes | No | No | Yes |
| Crypto social media marketing | No | Yes | Yes | No | No | Yes |
| Crypto community management | Yes | Yes | No | No | No | Yes |
| Crypto SEO and AI search | No | No | Yes | No | No | Yes |
| Branding, video and founder-led content | No | No | No | No | No | Yes |
| Content and referral campaigns | No | No | No | Yes | No | No |
| Deposit campaigns and partners | No | No | No | No | Yes | No |
| Result | Theoriq $78M pledged, 40x oversubscribed | Avalon Labs Top 20 in the Pre-TGE arena, 16 days before its TGE | ADI Chain trending on X multiple times | Warden 50K daily active users in 6 weeks | Polkadot TVL from $27M to $54M | ADI Chain 6 months as its marketing team |
Token sale and presale marketing
- Stage
- Before your TGE
- Goal
- Demand for your raise, presale or community sale
- Length
- 6 to 8 weeks
- What runs
- Result
- Theoriq $78M pledged, 40x oversubscribed
Token launch marketing
- Stage
- Before your TGE
- Goal
- Demand before your TGE, and activity after it
- Length
- 90 days, starting 3 to 6 months before your TGE (token generation event)
- What runs
- Result
- Avalon Labs Top 20 in the Pre-TGE arena, 16 days before its TGE
Launch awareness
- Stage
- At any stage
- Goal
- A launch that the market talks about
- Length
- 6 weeks around a mainnet, a new chain or a product launch
- What runs
- Result
- ADI Chain trending on X multiple times
Web3 user acquisition
- Stage
- After your launch
- Goal
- Users who sign up and come back
- Length
- A 30-day pilot, then month to month
- What runs
- Crypto influencer and KOL marketing
- Content and referral campaigns
- Result
- Warden 50K daily active users in 6 weeks
DeFi marketing and TVL growth
- Stage
- After your launch
- Goal
- More deposits into your protocol
- Length
- 60 days
- What runs
- Crypto influencer and KOL marketing
- Deposit campaigns and partners
- Result
- Polkadot TVL from $27M to $54M
Crypto marketing department
- Stage
- At any stage
- Goal
- We plan your marketing and run every channel of it
- Length
- Ongoing, month to month
- What runs
- Result
- ADI Chain 6 months as its marketing team
One service, one program or all of your marketing
One service
We run the marketing area you choose.
One program
A program joins several services around one goal.
The department
A fractional CMO and team in one, month to month.
How a program starts and ends
The first call
A partner looks at your project and your goals with you, and you leave with a first plan.
First work live
Two weeks from the first call to the first live deliverable. Creator campaigns on X and YouTube can go live in one week.
The program
One plan joins the services around one goal.
After the program
You can go on month to month with the Crypto marketing department.
- What we need from you
- Access to the product, your goals, time with your team, and one person who approves the work.
Results from these programs
$54M
TVL after a 60-day wave, up from $27M
40 creators, 208 posts and 10.9M+ impressions.
Read the case study
FAQ
Start from your next milestone. For a raise, a presale or a community sale: Token sale and presale marketing. For a TGE: Token launch marketing. For a mainnet, a new chain or a product launch: Launch awareness. For a live product: Web3 user acquisition. For a DeFi protocol that needs deposits: DeFi marketing and TVL growth. For all of your marketing: the Crypto marketing department.
A service is one marketing area that we run for you. A program joins several services around one goal.
Two weeks from the first call to the first live deliverable. Creator campaigns on X and YouTube can go live in one week.
Access to the product, your goals, time with your team, and one person who approves the work.
You can go on month to month with the Crypto marketing department.
No. We run the work, and the result depends on your project and the market.
Book a call with our team
Pick a time. A partner looks at your project and your goals with you, and you leave with a first plan.
What we go through
- Your projectWe look at where your project is today: the product, the launch date and the goals.
- What to do nowWe look at your channels and your budget, and tell you what to do now and what to skip.
- Your first planYou leave with a first plan: the channels, the order and the next steps, whether you hire us or not.
Lunar Strategy
Free strategy call
- 20 min
- You get the details by email when you book
What you get
- A first plan for your launch that you keep, whether you hire us or not
- Advice from the partners who have worked with 400+ crypto teams since 2019
Rated 4.9/5 on Clutch
You're in good company
