The launch accelerator
For teams that launch before the end of 2026
A free, four-week accelerator from Lunar Strategy, Turtle and Creator Wire. We bring together teams with a TGE, an ICO or a mainnet in this window. We give them a practical framework to run the launch.
Teams we have helped:
Sign up for the accelerator Free for teams that launch before the end of 2026
How it works
- Sign upTell us who you are and about your project.
- We select the teamsTeams with a launch date, a working product and commercial potential.
- Four live workshopsFour weeks, from the positioning of the launch to the weeks after it.
- Office hours and a private groupSupport for each team, and a Telegram group with founders and operators.
One framework for the whole launch The parts of a launch, in the order of the four workshops
Without a framework, each part of a launch runs on its own.
The four workshops put the same parts in order, one stage at a time.
What the accelerator gives you Free for the teams in the cohort
Four live workshops
One practical session for each stage of a launch: positioning, acquisition, activation and distribution. You apply each one to your own launch.
Office hours with our operators
Book time with operators from Lunar Strategy and Turtle. Get help with a problem in your own launch, for example your narrative or a campaign.
A live launch stream
A public stream before the cohort starts. We go through the playbook, talk about the launch problems teams have now and open the sign-ups.
A private Telegram group
A group for the cohort, with founders, launch teams and operators from Lunar Strategy and Turtle. Ask questions between the workshops.
The launch playbook
A public guide with frameworks and checklists for each stage of a launch. Its scorecard shows how ready your launch is.
Four workshops, one for each stage of a launch From the positioning to the weeks after launch day
- 01
Positioning and launch readiness
Who is the user? Why does the product matter? What is the launch narrative? What needs fixing before the launch?
- 02
From attention to users
Socials, creators, communities and partnerships, and how to turn launch attention into actual users.
- 03
From users to activity
Activation, incentives, referrals and campaigns that get users to deposit, trade, transact or use the product.
- 04
From launch to retention
Liquidity, distribution, launch coordination and the work after the TGE, so the momentum continues after launch day.
Your cohort hosts
Tim Haldorsson
Founder and CEO, Lunar Strategy
Tim founded Lunar Strategy in 2019. Since then, the agency has taken more than 400 crypto projects to market. He also hosts Upblock Live, a weekly show on X about crypto news, marketing, RWA and DeFi.
@TimHaldorsson on XSam Jenkins
GTM Engineer, Lunar Strategy
Sam is a GTM Engineer at Lunar Strategy. He also hosts Upblock Live with Tim, a weekly show on X about crypto news, marketing, RWA and DeFi.
@sirsamjenks on X
Who should sign up
Teams with a TGE, an ICO, a token launch or a mainnet before the end of 2026. Sign up if these three points fit your team.
You launch in 2026
You have a TGE, an ICO, a token launch or a mainnet with a real date in 2026.
Your product works today
People can use your product now, so the launch can turn attention into activity.
Your users can bring revenue
Your users can deposit, trade or use the product, so the launch brings volume and revenue.
Partners who can run the work with you
The workshops are free, and they show you what to do. If you want help to do the work, the three partners can run parts of your launch. The chart shows the stages that each one covers.
Lunar Strategy
Go-to-market strategy, positioning, content and launch execution.
Creator Wire
Campaigns with creators for acquisition, referrals and activation.
Turtle
Liquidity and distribution, where they fit your launch.
The dates of the cohort
- The live launch streamDate to confirm
- Sign-ups closeDate to confirm
- Workshop 1Positioning and launch readinessDate to confirm
- Workshop 2From attention to usersDate to confirm
- Workshop 3From users to activityDate to confirm
- Workshop 4From launch to retentionDate to confirm
Questions about the launch accelerator
Teams with a TGE, an ICO, a token launch or a mainnet before the end of 2026. We select teams with a launch date, a working product and commercial potential.
Nothing. The workshops, the office hours and the playbook are free.
Tim Haldorsson, the founder and CEO of Lunar Strategy, and Sam Jenkins, a GTM Engineer at Lunar Strategy.
Four weeks, with one live workshop for each stage of a launch.
Your name, your email and your project website or X profile. Your Telegram handle and anything else you want to tell us are optional.
Yes. Lunar Strategy runs the go-to-market strategy, the positioning, the content and the launch execution. Creator Wire runs the creator campaigns, and Turtle helps with liquidity and distribution where they fit your launch.
Book a call with our team
Pick a time. A partner looks at your project and your goals with you, and you leave with a first plan.
What we go through
- Your projectWe look at where your project is today: the product, the launch date and the goals.
- What to do nowWe look at your channels and your budget, and tell you what to do now and what to skip.
- Your first planYou leave with a first plan: the channels, the order and the next steps, whether you hire us or not.
Lunar Strategy
Free strategy call
- 20 min
- You get the details by email when you book
What you get
- A first plan for your launch that you keep, whether you hire us or not
- Advice from the partners who have worked with 400+ crypto teams since 2019
Rated 4.9/5 on Clutch
You're in good company
