200 developers trained, with hubs in Lisbon and Paris
ICP had no presence on the ground in Portugal or France. We built hubs in Lisbon and Paris, with workshops, hackathons, meetups and content, and we measured them on what developers shipped.
- Client
- Internet Computer, the ICP HUB in Portugal
- Where
- Lisbon and Paris
- This case
- Hubs, events, a community and content

- developers trained
- 200
- in Lisbon and Paris
- hackathons
- 7
- into an in-house accelerator
- investors
- 143
- VCs and angels at meetups and demo days
- impressions
- 7M+
- across social and content
No presence on the ground
ICP wanted Portugal to become a center for Internet Computer builders. It had no presence on the ground in Portugal or France.
The goal: grow a developer community, help dApps launch faster, and connect the projects with capital.
What we did
A community first
Daily X Spaces, AMAs and meme drives kept the community active.
- Daily X Spaces
- AMAs
- Meme drives
- 2,600 members
Developers who ship
Motoko workshops and seven hackathons sent builders into an in-house accelerator. A Pitch Day had judges from top funds and ecosystems.
One square is one hackathon.
- Motoko workshops
- 7 hackathons
- An in-house accelerator
- A Pitch Day
Builders in front of capital
30+ meetups and demo days put the builders in front of 143 VCs and angels. 350 PR and content pieces and 30 ecosystem partnerships carried every milestone.
- 30+ meetups and demo days
- 143 VCs and angels
- 350 PR and content pieces
- 30 ecosystem partnerships
Projects from the hubs
We also worked with projects from the hubs, on their story, their raise and their launch.
- Lendfinity: TVL from 0 to $3M
- Onicai: a Cointelegraph article and podcasts
- NFID Wallet: PR and creators on Web3 identity
- Toolkit: a modular DevTool stack for ICP
Results of the hubs
- Developers trained
- 200
- Hackathons
- 7
- Impressions
- 7M+
- Followers grown
- 13,000
- Community members
- 2,600
- PR and content pieces
- 350
- Meetups and demo days
- 30+
- Investors met
- 143
- VCs and angels
- Ecosystem partnerships
- 30
- Lendfinity TVL
- $3M
- from 0

The services
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90+ pieces of content in 19 days, with social and creator waves as one push
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pledged to the Theoriq raise, 40x oversubscribed
A program of 219 creators around the raise, with 7M+ impressions
+818K
ZAMA reach in 3 weeks for a hard technical story
A three-week creator push, with PR on real use cases
Avalon Labs
Top 20
Avalon Labs in the Pre-TGE arena, 16 days before TGE
PR and 15 creators in one 16-day sprint
1.42M
Cardano views from PR and creator posts
PR in leading Web3 media, carried further by creators
Read the case studyCrypto AI:Con
1,250+
Crypto AI:Con attendees at a new Lisbon conference
Three months of content, PR and creator work before the event
Read the case study
Book a call with our team
Pick a time. A partner looks at your project and your goals with you, and you leave with a first plan.
What we go through
- Your projectWe look at where your project is today: the product, the launch date and the goals.
- What to do nowWe look at your channels and your budget, and tell you what to do now and what to skip.
- Your first planYou leave with a first plan: the channels, the order and the next steps, whether you hire us or not.
Lunar Strategy
Free strategy call
- 20 min
- You get the details by email when you book
What you get
- A first plan for your launch that you keep, whether you hire us or not
- Advice from the partners who have worked with 400+ crypto teams since 2019
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