Hydration TVL from $27M to $54M in 60 days

Polkadot is a blue chip ecosystem. Its DeFi story had to reach people with capital beyond the DOT holders. We ran a 60-day creator wave around Hydration, the leading DeFi platform on Polkadot, and tracked it from the posts to the TVL.

Client: Polkadot, with Hydration
Program: DeFi marketing and TVL growth
Length: 60 days
This case: A creator wave from June 2024

The Hydration TVL on DefiLlama, from $27.86M on 1 June 2024 to above $50M in July 2024 — Hydration TVL on DefiLlama. The marker is 1 June 2024, at $27.86M.

Hydration TVL: $54M; up from $27M, +100% in 60 days
creators: 40; activated in the wave
posts: 208; in the 60 days
impressions: 10.9M+; across the wave

A DeFi story that had to reach capital

Polkadot is a blue chip ecosystem with a strong DeFi platform in Hydration. The story had to reach people with capital to deploy, beyond the people who already held DOT.

What we did

A boosted-yield campaign on Hydration
In June we started the DeFi campaigns with Hydration, the leading DeFi platform on Polkadot. At the start, Hydration held $27M in TVL.
- Boosted yields on stablecoins
- Boosted yields on other assets
40 creators, 208 posts
We activated 40 creators and ran PR and X Spaces with voices of the DOT ecosystem. We tracked the wave from the posts to the TVL.
One square is one post.
- Creators
- PR
- X Spaces

Results in the 60 days

Hydration TVL: $54M; up from $27M, +100%
Impressions: 10.9M+
Posts: 208
Creators: 40

Before and after

Hydration TVL $27M to $54M

Grey is the TVL at the start. Ink is the TVL after 60 days.

Program: DeFi marketing and TVL growth
Services: Crypto influencer and KOL marketing and Crypto PR and podcasts

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