50K daily active users in 6 weeks, from zero

Warden is an intent chain that brings AI onchain. In a market full of layer 1 chains, users had to see it as a new kind of product. We ran 90+ pieces of content in 19 days, with the social and creator waves as one push.

Client: Warden Protocol
Program: Web3 user acquisition
Length: 6 weeks
This case: 90+ pieces of content in 19 days

Warden's post on X: 5,000,000 users, after a run of 6 weeks — Warden announces 5,000,000 users on X.

daily active users: 50K; from zero, in 6 weeks
users onboarded: 5M; in 6 weeks
followers on X: +97K; from 127K to 224K
mindshare: +9,200%; in the campaign

A new chain that had to feel like a new product

Warden is an intent chain. The market already had many layer 1 chains, so users had to see Warden as a new kind of product.

What we did

A user-first story
We repositioned the product story around the user, and built the mechanics that turn followers into users.
- A user-first product story
- Referral mechanics
- User-generated content
- Community campaigns that convert followers
One push in 19 days
75 creators on X and YouTube, the social waves and the community, briefed and run in sequence as one push.
One square is one piece of content. There were 90+ in all.
- 75 creators on X and YouTube
- Social waves on X
- Activations in sequence

Results in 6 weeks

Daily active users: 50K; from zero
Users onboarded: 5M
Followers on X: +97K; from 127K to 224K
Smart reach: 22.2M
Organic impressions: 3M+
Mindshare: +9,200%
Creators: 75; on X and YouTube
Pieces of content: 90+; in 19 days
CPM: $20

Before and after

Followers on X 127K to 224K
Daily active users 0 to 50K

Grey is the start. Ink is after the 6 weeks.

Program: Web3 user acquisition
Services: Crypto social media marketing and Crypto influencer and KOL marketing

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